Say no, more 2024.

One of the most impactful little words we have in the English language, and in our business - is the word ‘no’. At TAKK we don’t think of ‘no’ as a negative word. ‘No’, creates space and empowers our impact.

TAKK’s mission is to sell you less. We make nice products that work well, created with utmost respect for people and the earth. A key part of our philosophy, and methodology, is saying no to unnecessary things.?

We say no to ingredients that aren’t needed. We say no to cutting corners. No to underpaying suppliers. No to testing on animals. No to fake product innovations. No to marketing tricks and manipulations. No to using packaging that can’t be recycled. No to ignoring our corporate responsibility.

Actually we say no quite a lot.

It’s a key reason why TAKK manages to achieve so much with a relatively small team compared to others in our industry.?

The same philosophy can be applied to life. At least, this is what I’m attempting to do in my own. Trial this advice at your own risk…

Modern life, for so many can feel busy, full and bulging at the seams. Noise, advertising, engagements, obligations, desires. We do not lack for ways to entertain ourselves, occupy our brains or for things we feel compelled to do. In all things there are aspects that we consider more important than others when it comes to it. Saying no to the things we value less can help create space for the things we intentionally choose.

This framing of “no” really works for TAKK.?

It’s customary for “consumer brands” like ours at the start of the year to create “content” that encourages you to consider your goals or resolutions for the coming year and slyly sneak in considerations and feel-good manipulations about their products into the story. You don’t need a marketing degree to identify the nonsense.?

We try our best not to add to the noise at TAKK and to communicate with intent. It can be a tricky line to get right. You might find this article to be ironic, meta or otherwise and you might even have a point.?

Ultimately, we hope you simply take it as intended. Which is quite purely to say Happy New Year to our wonderful subscribers and followers of TAKK, from our team and to inspire you by sharing our insight of thoughtfully saying no, more often in 2024.?

So say no, more 2024. And a very happy new year from us.

- caleb isaacs , January 2024.