Say Hello to Insurance Agency 4.0!
Matt Masiello
CEO, SIAA; Book Author at Insurance Agency 4.0; Independent Agent Advocate, Insurance Distribution Futurist
The Time to Evolve is NOW! Insurance Agency 4.0 is the independent agency's guide to prepare for the future, to develop a digital strategy and to increase profit scalability and time!
We are currently in the Fourth Industrial Revolution, where digital capabilities are providing velocity to all prior developments. This includes the insurance industry and independent insurance agents. Do you have a digital strategy? The insurance industry and independent insurance agencies have been slow to adapt to change, but change is here. Insurance Agency 4.0 brings together the digital evolution of insurance agencies and presents a wholistic view of the future agency. Main Street staples like bookstores, travel agents, and music stores have been disintermediated and their products moved online and into self-service; but insurance’s complex nature has kept the local insurance agent viable. However, consumers are becoming better educated, price wars blast across all advertising, and people expect the same digital experiences across all parts of their lives, including with their insurance agent.
Insurance Agency 4.0 will help agency owners and managers develop a custom path to modernize their business strategy relative to their people, marketing, operations, service, and sales while developing a practical approach to:
? Discover and Analyze Your Starting Point.
? Develop Your Strengths, Weaknesses, Opportunities, and Threats.
? Build and Execute Your Customized Strategic Digital Plan.
Learn more at www.mattmasiello.com/IA40 or purchase Insurance Agency 4.0 on Amazon:
Strategic Communications Professional - Government Contractor
4 年Congratulations on your book! ??
Making content shouldn't kill you | Personal Brand Coach, LinkedIn Nerd, Brand Strategist
4 年Excited to read!
Helping Independent Agencies maximize their growth & income opportunities
4 年Congratulations Matt. Can’t wait to get my copy.
Independent Agency Advocate | Workout fanatic | Baseball Mom
4 年Looking forward to receiving and reading it! ????
Vice President of Insurance Portfolio Management, SIAA
4 年Can’t wait to read it. Just ordered ??