Say Goodbye To Your Buyers, OR Do This
Vertika Nigam
CEO @ Openthrive - UX strategy, UI design & Headless development for digital experiences - website, commerce, and content | Engagement-first Experience Framework | Cxful UIUX Suite
Your buyers are not waiting for you.
They have options.
Even if you provide something unique, they’ll find some manageable solution and never think about you again.
But when they do come to know about you,
about your company and offerings,
make sure it’s a pleasant experience.
So satisfying to their brains,
that they are hypnotized to talk to you.
Take baby-steps
Start with your website.
No matter where they will see your logo, or hear your company name or flagship product
They will look for your website and quickly scroll through
To know you briefly.
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If their visit is timed with their need that you could fulfill,
Nothing better OR worse than that.
Only you can make that experience awesome or horrifying.
Make their stay at your website destination a journey full of the right information, and engaging offerings.
If you belong to the marketing team, take this as a priority to make your campaigns a success.
If you belong to the sales team, take a moment to bring this to the attention of your marketing team. They’ll thank you. I’m a huge advocate of getting marketing and sales teams to work together, this is going to be a blessed opportunity for you, trust me.
Well, if you belong to any other team and department in your org which is neither marketing nor sales, what is stopping you? If you’ve read this till here, you’re going to make it big in your organization because the mere act of reading this piece is a show of care you have for your work. Go get it!
So, if you need help with understanding what you can do to make your prospects’ experience marvelous,?reach out to me?for a 30-min brainstorming session, where you can learn about the overall situation of your current website and ways to improve it.
See you on the other side!
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Originally published on?my personal blog
Visit?Openthrive.com?for interesting insights about Website Engagement Design.
For any questions or inquiries, please?DM?or reach out to me at?vertika[@]openthrive.com