Say No to Gift Cards in Marketing Strategies! Making a Positive Impact Instead of Empty Incentives.

Hey, Hi, Hello! ?? How's it going?

Well, here I am with my first article on #LinkedIn. I'll aim for more, and I hope we can start great constructive conversations this way.

Today, I'd like to share my thoughts on something that has been bothering me as a marketer for a long time. It's about a marketing approach that needs reconsideration. Let's discuss using Gift Cards or Coupons as a marketing strategy and why it falls short. Let's dive in! ?? ?? ??

I've found this:

Including gift cards in your email marketing campaigns can help you drive results.?50% of people?buy from marketing emails at least once a month, so sending high-value gift cards to hundreds of customers can result in a great revenue stream.??

I believe giving out gift cards or coupons in marketing strategies may come across as a desperate move, lacking genuine value and authenticity. And yes, I'm still receiving a lot:

Marketer 1: "I understand we're all busy, but here's a coupon for food delivery. All I need is 2 minutes of your time to answer some questions about our product."

Marketer 2: "We're giving "$100 Amazon Gift cards" to 3 randomly chosen participants of our webinar. Sign up today!"

Marketer n+1: "Please answer my emails. Here's a gift card. Please don't unsubscribe from my newsletters. Here's a gift card. I don't want to bother you with surveys, but here's a gift card to say thank you." and the story continues... ??

Instead, imagine the positive impact that money could have if redirected towards social good activities, especially benefiting vulnerable groups in society. It's time for marketers to step up and showcase their values by giving back and being an example to others. ???

In our world today, where many of us enjoy the luxury of at least one hot meal per day, it's essential to acknowledge the stark reality faced by those less fortunate. Some individuals struggle to afford a hot meal for weeks, even months, and others face challenges accessing necessary medications for their therapies.

Marketing shouldn't be solely about capturing attention by any means necessary. It should be about making a meaningful connection, fostering trust, and aligning with the values and aspirations of our audience. By investing in social good initiatives, marketers can help companies demonstrate their commitment to creating a better world, leaving a lasting positive impact.

Imagine if marketing efforts were channeled towards initiatives such as supporting education, empowering underprivileged communities, or promoting environmental sustainability. By doing so, we not only generate awareness but also contribute to the betterment of society, making a tangible difference.

So, as an example, Marketer n should be: "We will contribute $100 in (social good activities) if you (take action) together with me and answer a few questions from my survey". Sounds better, right?

Let's redefine marketing success as not just gaining attention but capturing attention the right way. It's time to shift our focus from short-term gains to long-term impact. Together, we can build a marketing landscape that reflects our collective values and inspires others to follow suit. ??

We can leave Gift cards and coupons for birthdays, long-distance relationships, and special occasions, saying thank you to someone and stop using them as a desperate move in our marketing efforts to gain someone's attention.

Please let me know what your thoughts are. How can we reshape marketing strategies to create positive change? Please feel free to share your ideas in the comments below. Let's drive meaningful conversations and inspire a new era of creative marketing that truly makes a difference. ???

#MarketingImpact #SocialGood #CelebratingMoments #CreatingChange #ThoughtfulGestures #LongTermImpact

Later! ?? (I'm still A/B testing goodbyes ??).

Ljubcho