SAVVY Newsletter January 2025

Happy New Year from all of us at Leadarati! As we kick off 2025, we’re excited to share fresh insights, trends, and strategies to help your business thrive in the year ahead.

From boosting your digital presence to refining your marketing strategy, we’re here to provide the tools and expertise you need for success.

Ready to make this year your most impactful yet? Contact me today to get started.

Anita O'Malley

CEO, Leadarati

Connect with me on LinkedIn

3 Keys to Conquering New Sales Territories

(And Why 75% Get It Wrong)

by Anita O’Malley and Khadija Ayoub

Expanding into new geographic markets can be a game-changer for your business, but success isn’t guaranteed. McKinsey & Co. says approximately 75% of B2B companies fail to achieve their expected results when expanding into new geographic territories, with the first 12-18 months being particularly crucial. MORE

LinkedIn Tips

Transform Your LinkedIn Profile into Your Digital Legacy

Your LinkedIn profile isn't just a resume—it's your professional story in real-time.

Here's how to make it unforgettable:

• Choose a high-quality headshot that radiates approachability and confidence. Think of it as your virtual eye contact with potential connections.
• Write a headline that captures attention and drives action. Instead of just listing your title, include powerful keywords that showcase your expertise and make you discoverable to the right opportunities.
• Your summary is your chance to shine authentically. Lead with impactful "I" statements that demonstrate your value proposition. Keep your narrative crisp and genuine, focusing on what truly sets you apart in your field.

Remember: In a sea of profiles, authenticity and strategic positioning will make yours stand out. This isn't just about being found—it's about being remembered.

See for Yourself.

Interested? Let's chat.