SAVVY June 2024 Newsletter
The heat is on across the country not only because it's summer but the year is half over and businesses are under pressure to meet their 2024 revenue goals. As a marketer, I'm sure you're feeling the heat to create content that helps bring in sales and keeps your brand in the Google spotlight. This month's blog dives into some of the insights found from the recent google leaks.
Want to chat with a content expert? Contact me anytime.
Anita O'Malley
CEO, Leadarati
Google Leaks Reveal Unsettling Truths:
A Wake-Up Call for Marketers
by Anita O'Malley
The biggest news in the last month was the announcement that more than 2,500 pages of Google’s internal API documentation were leaked providing unprecedented insights into how the search giant’s algorithm functions. Google has confirmed that these documents are indeed from their internal sources.?
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LINKEDIN tips
Take Advantage of Your Cover Image Real Estate
Your cover image (even before your profile image) is the first thing users will see when they visit your profile page. It takes up an incredible amount of real estate at the top of your page, but many people fail to take advantage of it.
Add an image that reflects your personality or if you really want to kick things up a notch, add some design and a call to action (CTA) to your image.?Check out CANVA for some great design ideas.
E-News Campaign Boosts Sales Lead Pipeline by 25%
A New York city tech company was in need of compelling content that would ignite their sales pipeline. See how Leadarati created a newsletter template that give this firm an extra boost in this month's featured case study. MORE
Is your marketing bringing in sales opportunities?
CONTACT US?to?discuss how we can help.