Savouring the Aftermath: Exploring Intertraffic Amsterdam 2024's Glorious Chaos!

Welcome back to the latest edition of the LinkedIn newsletter. Reflecting on Intertraffic Amsterdam 2024, it feels like it was only yesterday we welcomed a busy crowd of 900+ exhibitors, representing around 140 countries, and over 35,000 industry professionals. The event flew by in a flash! But fret not, we've got you covered with all the essential details you might have overlooked or simply want to revisit.

Intertraffic Amsterdam featured a vast and intriguing programme for this edition. So many remarkable occurrences took place, and this edition will provide you with a comprehensive overview. From the world’s first off-road solar-powered car showcased by the Solar Team Eindhoven to a captivating one-word video capturing the highlights of what visitors and exhibitors found most engaging at the event, alongside discussions on whether you should divorce your car, and much more!

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Intertraffic in 1 word

During Intertraffic Amsterdam 2024, several visitors and exhibitors were posed with the question “Can you describe Intertraffic in 1 word?” With four buzzing days packed with so many activities, we thought what best way to describe the event than to just one word. Responses varied from "tech chaos" to "amazing," "smart," "interesting," "innovating," and "spectacular." Curious to discover other terms used? Watch the video here .

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Summit Sessions

Speaking of asking questions, we also asked experts from the summit session some questions relevant to their field.

Discover the secrets to effective AI integration with John Newhard, CEO of Yunex, in our recent interview. Explore his focus on results and solutions, and uncover strategies for driving meaningful innovation within your organisation. Watch his interview here .

After his captivating session on “Mobility on your territory: take back control!”, we caught up with one of the speakers, Wouter van de Wiele from Be-Mobile, to jump deeper into the question: Where do the cars go? Watch his interview here .

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The world's first off-road solar car: Stella Terra

During Intertraffic, several demo sessions took place, and Stella Terra was among them. As the world's first off-road solar car, it was an honour to have the Solar Team Eindhoven with us. Stella Terra blends solar energy with off-road capability and nothing beats a live demo.

“With Terra, your journey is not just about reaching your destination; it's about embracing the limitless potential of the great outdoors, driven by the power of the sun.” (Stella Family — Solar Team Eindhoven, z.d. )

It is crafted to be self-sufficient, removing the requirement for charging stations, and it is engineered to tackle not just paved roads but also rugged terrain. Stella Terra provides a practical and sustainable option for off-road enthusiasts, unlocking fresh opportunities for eco-conscious adventures.

ELMO: The Future Mobility Network

Speaking about demos, they are an integral part of any exhibition. Having multiple demos provides visitors with the opportunity to experience a product or service firsthand, and the experience is truly unmatched. During Intertraffic, ELMO proudly unveiled its 3rd generation workstation, a milestone in expanding remote driving technology.

The ELMO shared car operates as a remote-controlled vehicle delivered directly to your doorstep. Renters simply order a shared car through an app, prompting it to autonomously drive to their location, all without the need for a human driver. A specially trained and certified remote operator guides the car to the designated starting point. Once the car arrives, renters can access it via the app and commence their journey. Upon reaching their destination, the car autonomously returns to a parking space or shared mobility hub, ready for its next use.

At Intertraffic Amsterdam, attendees had the opportunity to personally test the vehicles, while the cars themselves were being driven around in Estonia, with the driver located miles away in Amsterdam!

Should I divorce my car?? Achieving modal shift through shared and?digital mobility hubs

This session focused on enhancing urban accessibility and liveability through shared mobility hubs, featuring esteemed experts in urban mobility: Bram Nieuwstraten, Angelique Morcus-Akkerman, Mariet de Haas, Eric van Dijk, Jelten Baguet, and Daniel Herrera. These hubs aim to seamlessly integrate into existing urban and regional transport systems, promoting a modal shift away from private car usage towards shared mobility options, public transport, and active modes of transportation.

By facilitating knowledge sharing among partner cities, the session will explore strategies to effectively implement shared and digital mobility hubs, fostering more sustainable and greener streets while maintaining or improving accessibility levels.

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The role of rider-centric data infrastructure in shaping tomorrow’s transportation experience

Though not traditionally seen as 'sexy', prioritizing public transport users is vital for city transit planning according to Vincent Lau. Vincent, the advisor for the City of Amsterdam, emphasized the crucial role of regulatory frameworks in prioritizing public transport riders and passengers in urban transit planning, highlighting the significance of good data alongside infrastructure like buses and accessibility ramps.

The panel discussion at Intertraffic Amsterdam 2024 underscored the importance of open data standards and interoperability, emphasizing the need for accurate, relevant, and timely data to empower travellers and enhance their mobility experience. Tu-Tho Thai from ITxPT cautioned against prioritizing data format over usability, stressing the importance of building trust among passengers, especially those with mobility impairments.

Ajay Arora from Google Maps highlighted the human dimension in transportation planning, focusing on improving user experience and collaboration to enhance navigational data. Lau reiterated the necessity of regulatory frameworks to ensure equitable access to data for all stakeholders, emphasizing the role of interoperability in shaping future transportation experiences.

Read the article here .

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What can we learn from driverless Robotaxis?

Prof. Billy Riggs and Tom Alkim offer valuable insights into autonomous vehicle (AV) technology and its implications for car ownership and traffic regulations. Intertraffic Summit Theatre 3 hosted an intriguing discussion shedding light on the dynamic advancements within the realm of autonomous vehicles (AVs) during Intertraffic Amsterdam 2024.

Just five days post the resumption of Cruise’s robotaxis venture following a noteworthy hiatus due to a high-profile crash in October, the event provided a timely platform for exploration. Prof Billy Riggs from the University of San Francisco articulated his belief that AV technology progressions will not only reduce car ownership but also present a myriad of opportunities for widespread adoption of robotaxis fleets.

Another less-discussed benefit highlighted was the influence of AVs on moderating speeding traffic, as vehicles adhering to speed limits enforce compliance, potentially transforming driving norms. Joined by Tom Alkim from MAPtm, the duo shared their insights, reflecting on the evolution of AVs over the years and the evolving perceptions surrounding their integration into daily life.

The presentation underscored the need for continued collaboration among stakeholders to realise the full potential of automated driving, with Riggs and Alkim championing the cause for enhanced public understanding and acceptance of AV technology

Read the article here .

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Intertraffic Amsterdam 2024 Photo Gallery

Last but not least, explore the vibrant moments captured at Intertraffic Amsterdam 2024 in our exclusive photo gallery. Witness the energy, innovation, and camaraderie that defined this dynamic event. For the photo gallery please click here .

Thanks for reading. Stay tuned for the next edition of Mobility Insights.

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