Savor the Future: Understanding Key Wellness Trends in 2025

Discover 2025’s Key Wellness Trends with Brightfield Group!?

The wellness landscape is evolving rapidly, with shifting consumer behaviors and emerging product trends reshaping the market. In our first wellness webinar of 2025, we explored key insights from our Q4 2024 study—offering brands a roadmap to stay ahead

Inside the Webinar:

• The Rise of Relaxation – Stress relief is a growing priority, with 74% of Americans seeking ways to reduce stress.
• Alcohol Alternatives on the Rise – Over 60% of consumers aimed to reduce alcohol consumption in 2024, fueling demand for non-alcoholic beverages, cannabis, and functional drinks.
• Weight Loss & GLP-1 Trends – With half of Americans actively trying to lose weight, the popularity of GLP-1 medications and high-protein diets is surging.
• Emerging Ingredients – Consumer interest is growing in fiber, resistant starch, sea-based supplements, and longevity-focused ingredients like magnesium and collagen.
• Future Wellness Innovations – From "free-from" seed oils to evolving functional beverages, 2025 will see exciting new product developments.

Missed it? Watch it on-demand here!

An Overview of the Non-Alcoholic Drinks Consumer & Market

The non-alcoholic beverage market is rapidly expanding as consumers increasingly seek alternatives to traditional alcohol. Brightfield Group’s Q1 2025 Non-Alcoholic Drinks Report delivers a deep dive into this evolving landscape, equipping brands with the insights needed to stay ahead.

What’s inside?

• Market Trends: Over 60% of alcohol consumers aimed to reduce consumption in 2024, citing health, financial, and mental wellness reasons.
• Consumer Insights: Millennials and Gen X are the most common alcohol reducers, often replacing drinks with coffee, soda, cannabis, or non-alcoholic beverages.
• Product Preferences: Social listening data highlights increasing mentions of non-alcoholic drinks, peaking in December 2024, with lemon and lime among the top flavors discussed.
• Competitive Landscape: The rise of cannabis and hemp-derived THC beverages poses a growing challenge to traditional alcohol alternatives.

Download the report!

The Future of Hemp-Derived THC: What’s Next for the Market?

The hemp-derived THC market is booming—and if you’re in the industry, staying ahead of the curve is critical. Our latest Q3 2024 Hemp-Derived THC Insights Report unpacks the trends, consumer behaviors, and regulatory shifts shaping the space.

?What’s inside?

• Market Growth: Sales skyrocketed from $200M in 2020 to $3.5B in 2024—and the momentum isn’t slowing.
• Consumer Insights: Millennials and city dwellers are leading the charge, with many choosing hemp-derived THC over cannabis.
• Product Trends: Gummies still reign supreme, but beverages are surging, expected to hit $750M by 2029.
• Regulatory Shifts: What’s next for state laws and the 2018 Farm Bill? Get the latest updates.
• Top Brands & Market Leaders: Who’s winning in this space, and what can we learn from them?

Download the report!

Interested in more...

Brightfield In the News

• Supermarket Perimeter - New Year's resolutions look different in 2025 with GLP-1? Donna Berry "Nearly four out of five AOM users report feeling fuller more quickly, according to research from the Brightfield Group, Chicago. Three out of four are eating less in general, and when they do eat, are eating smaller meals. Snacking and binging are both down; users are not craving food, specifically sweets." Read More
• Bevnet - Hemp-Derived THC Drinks – Brightfield Group Report December 2024 Read More
• NOSH - BFY Candy Trends – Brightfield Group Report December 2024 Read More
• East Bay Times - Consumer Preferences: How 2024 Shaped the Cannabis Market of 2025?Read More
• The New York Times - The Race for All-Powerful Pot Read More

New Data and Content

• Wellness Social Listening Feature Releases - 01/31?Access the Update
• US Cannabis Product Brand Health Refresh - 01/23 Explore the Refresh
• Wellness Q4 Snapshots Refresh - 01/15 View Snapshots
• US Cannabis Consumer Q4 Refresh Explore the Refresh
• US Cannabis Retail Brand Health Q4 Refresh Explore the Refresh ?
• Canada Cannabis Consumer Q4 Refresh Explore the Refresh ?
• Canada Cannabis Brand Health Q4 Refresh Explore the Refresh
• Wellness Consumer Q4 Refresh - 12/05? Explore the Refresh
• US CBD and Hemp Derived THC Q3 Consumer Refresh - 11/01? Explore the Refresh

Looking for more insights?

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