Savor the Experience: How Sampling Elevates Customer Satisfaction

Customer service and experience are two critical factors that drive business success in the competitive world of Consumer Packaged Goods (CPG). This is particularly true for grocery stores, where customers have many options to choose from. So, how can retailers increase velocity in CPG sales and differentiate themselves from the competition? The answer is simple: by elevating the customer experience through sampling.

We recently partnered with Cleveland Kitchen to craft a solution to help them achieve this goal. Our strategy was to focus on two key elements: sampling and cross-merchandising.

Sampling is an effective way to introduce customers to new products and build brand awareness. By providing customers with a taste of a new product, they are more likely to purchase it, especially if they have a positive experience. Our team worked with Cleveland Kitchen to create a sampling program that was engaging, informative, and enjoyable for customers.

Customer service is equally important. It's the foundation of a positive customer experience and the key to building customer loyalty. By providing customers with exceptional service, Cleveland Kitchen can able to create a memorable experience that would encourage repeat visits and positive word-of-mouth. The reason many businesses with great customer experience spend less on advertisements is that customers act as sales reps.

Our research proved that Cleveland Kitchen could see a significant increase in CPG sales velocity. We concluded customers were more likely to purchase new products after trying them, and they appreciated the exceptional customer service they received. This not only led to increased sales but also helped to build brand awareness and loyalty.

In conclusion, sampling and customer service are powerful tools that can help retailers increase velocity and provide a better customer experience. If you're looking to boost your CPG sales, consider incorporating sampling and customer service into your strategy. The results will speak for themselves.