Saved by the Ball: Tech's Winning Play in Sports
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Saved by the Ball: Tech's Winning Play in Sports
AI is transforming the sports industry by enhancing performance, fan engagement, and decision-making. In performance analytics, AI tools analyse vast amounts of data to provide insights on player strengths, weaknesses, and injury risks, enabling personalised training programs and improving game strategies. AI-powered wearables and sensors track real-time data on athletes’ movements and biometrics, offering coaches detailed feedback to optimise performance and reduce injury rates.
In fan engagement, AI enhances the experience through personalised content, predictive analytics, and virtual reality. AI-driven platforms can suggest tailored content based on fan preferences, while predictive models anticipate game outcomes, adding excitement to sports betting and fantasy leagues. Virtual and augmented reality, powered by AI, create immersive experiences, bringing fans closer to the action, even from home.
AI also supports decision-making by providing insights into recruitment and game strategy. Machine learning algorithms analyse player statistics, video footage, and scouting reports to identify undervalued talent or predict opponents' tactics.?
Keep reading for more insights on how AI is revolutionising sports.
Top Stories
AI is Advertisers' Tool of Choice for the Paris Olympics
A Optimizely study shows marketers are increasingly turning to AI to optimise their advertising output in peak seasonal events like the Olympics.
As the world gears up for the Paris Olympics, the games are being flooded with all sorts of precedents, although one that is more positive is how AI is set to revolutionise its advertising.?
The results came from a study by digital experience company Optimizely show marketers are increasingly turning to AI to gain a competitive edge in the crowded advertising landscape.
Premier League Hails AI Adjudicators for 'Offside' Analysis
One of Football's biggest leagues will get the assistance of AI to help its referees decide when an 'offside' infraction has taken place.
AI is getting set to make the beautiful game more efficient, as one of football’s [soccer] biggest leagues, the English Premier League, will be using it to help judge the hotly contested topic of offside.?
With the 2024-2025 The Premier League season beginning this weekend, referees will introduce the advanced AI tool designed to enhance the accuracy of offside decisions.
IBM's Generative AI Revolutionises US Open Fan Experience
IBM and the (USTA) United States Tennis Association have unveiled groundbreaking AI-powered features for the 2024 US Open, revolutionising fan engagement and tournament coverage.
At the core of these innovations is watsonx, IBM's AI and data platform, which powers a range of new and enhanced capabilities. The centrepiece of this year's offerings is the introduction of AI-generated Match Report summaries, a feature that promises to redefine post-match analysis in tennis journalism.
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We spoke with Branislav Zobenica Group Director for Technology and Transformation, Sport Vision Group about his responsibility for the strategy of digital transformation and choosing the right technology for Sports Vision.?
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AI Magazine takes a look at the top 10 Gen AI platforms that businesses can use to augment and optimise both their operations and staff workflows.
Including the likes of: 谷歌 's Gemini, 微软 's Bing AI and Perplexity
Ball in a day’s work?
AI is rapidly becoming a cornerstone in the sports industry, reshaping the way events are marketed, officiated, and experienced by fans.?
Collectively, the developments in the stories showcased above highlight AI's pervasive influence across various aspects of sports, from enhancing advertising effectiveness to improving officiating accuracy and elevating fan interaction. As AI continues to evolve, its integration into sports is set to deepen, offering even greater innovation and efficiency across the industry, benefiting stakeholders at every level—from advertisers and officials to athletes and fans.
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