Save the Right Customers, Ignore Others

Prioritize higher-percentage activities

Yesterday, I posted Urgent but Unspoken Save Tactics, so go read that if you missed it.

Today, I’m going to talk about Prioritizing At-Risk Customers for Immediate Action.

You have to go beyond simply identifying at-risk customers. You already know who those are anyway. Now it's a matter of what to do with that information.

The key here is tactical prioritization.

You don't have unlimited time, and not all customers are worth the effort—and some may even warrant being ignored or ghosted altogether. This step is about identifying where your efforts will have the most impact and taking deliberate, focused action to save them.

It’s not just about who’s at risk—it’s about understanding why.

Some customers may be salvageable with immediate intervention, while others could represent lost causes disguised as opportunities. Knowing the difference can be the line between wasting time and protecting revenue.

But here’s the catch: it’s not just about their fit as a customer, but how their risk aligns with your broader retention objective—this is where prioritization truly becomes transformative.

In the workshop, we’ll dive into specific prioritization techniques, including how to identify high-value accounts, assess fit, and decide who to engage—and who to ignore or even let churn.

Learn more and sign up for the workshop here.

Tomorrow, I’ll send you an email on the next tactic: When to Engage; When to Ghost 'em. Stay tuned!

~ Lincoln

BTW: We're doing two sessions on Jan-15 (Jan-16 in Australia) that cover most time zones. So you don't have an excuse to not join live.

Learn more and Sign-up today.