[SAVE THE DATE] 30th March 2017 The Hero Plan Workshop

THE HERO PLAN WORKSHOP

A gamified, lean journey to design your killer strategy by Daniel Vecino at DOMUS ACADEMY Via Carlo Darwin, 20 20143 Milano Italia

Goals of the Workshop

• Learn the keys that define the winning strategy of your company
• Discover the three steps of the journey to design killer proposals
• Target customers analyzing their true needs
• Develop focus and different proposals
• Learn and apply the neuroscientific knowledge of becoming memorable
• Improve our differentiating proposal with memorable experiences
• Practice with the conversion rules from The Hero Plan battle board to Business Model and Lean Canvas to design your value plan
• Design lean experiments to validate hypothesis

The Hero Plan is a systematic, three-leg journey that enables you to design a focused, different and memorable proposal - a killer proposal.

1. GOAL

• discover what your core competences are, who your potential customers are, and what their true needs are.

2. PLAN

• design a proposal capable of meeting your customers’ needs on the basis of:

A differentiating action strategy:

• the plan that will make your proposal unique.

A memorable action strategy:

• the plan that will make your customers remember your proposal and turn it into a legend.

A value strategy:

• a viable business model.

3. ACTION

• validate step by step all the components that make up the DNA of your designed proposal, changing them from hypotheses or desires into tested facts.

The Hero Plan is an adventure that uses gamification

- the application of game items and dynamics in non-ludic processes, to make it easier to use and implement by all professional profiles while respecting its seriousness and objectives at all times.

Register for the workshop here