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Mark: Savan, man, I'm at my wit's end here. My website traffic has been dropping like a rock for weeks, and I can't figure out why. I've been working on my SEO, but nothing seems to be working!

Savan: Don't worry, Mark, SEO can be tricky. Let's troubleshoot. What kind of SEO efforts have you been focusing on?

Mark: Well, I've been stuffing keywords into my content like crazy. You know, to make sure Google sees them. Also, I haven't updated my sitemap in a while.

Savan: Mark, keyword stuffing is a big no-no these days. Search engines penalize websites that do that. An outdated sitemap can definitely be an issue too.

Mark: Oh no, you're kidding! So how should I be using keywords?

Savan: Focus on creating high-quality, informative content that naturally incorporates relevant keywords. Think about what your target audience is searching for and answer their questions. Also, an updated sitemap helps search engines find and index all your website's pages.

Mark: Okay, that makes sense. But there's more! My website takes forever to load on mobile. Could that be hurting my SEO?

Savan: Absolutely! Speed is a critical factor for SEO these days. People (and search engines) hate slow websites.

Mark: Ugh, I knew it. What can I do about that?

Savan: There are many ways to improve website speed. Optimizing images, compressing code, and using a good caching plugin can make a big difference.

Mark: Sounds like I have some work to do. Anything else I might be missing?

Savan: Let's see... Have you checked your website for broken links? Those can confuse search engines and hurt your user experience.

Mark: Actually, no. I haven't.

Savan: There are free tools online to help you find and fix broken links. Also, make sure your website uses HTTPS for security. Google prioritizes secure websites in search results.

Mark: Wow, Savan, this is a goldmine of information! I feel so much better equipped to tackle these SEO issues now. Thanks a million!

Savan: No problem at all, Mark. Remember, SEO is an ongoing process. But by focusing on high-quality content, technical optimization, and user experience, you can definitely improve your website's ranking.

Thanks