Saudi’s New Food Economy Is Here. Are You Ready To Be Part Of The Future?

Saudi Arabia is one of the world’s most rapidly-growing economies, and the F&B sector is among the Kingdom’s fastest-growing industries. Valued at USD45 billion, Saudi's F&B market is the most vibrant in the Middle East, and investments in this exciting market are growing at a breakneck pace. Meanwhile, for three decades Gulfood has been recognised as the most important trade show in the world for the F&B industry, offering an unmatched platform for companies to present their products, services, and solutions to influential buyers from all over the world.

Now, it's time for these powerhouses to facilitate growth in the most dynamic market of the future, through The Saudi Food Show, in line with Saudi Arabia’s Vision 2030.

Vision 2030 is a national transformation plan that aims to diversify the Saudi economy and reduce its dependence on oil. The plan includes a number of initiatives to support the development of the country's F&B industry, and The Saudi Food Show is a key part of the Vision 2030 plan to grow this sector.

Saudi Arabia’s population is young and hungry for growth. KSA accounts for 51% of total food retail sales in the GCC, and demand for global culinary brands is surging, fueled by the growing tourism sector and an increasingly diverse population. Saudi is one of the world’s fastest-growing hospitality markets, with $500 billion-backed giga-projects – and the government aims to attract 100 million visitors annually by 2030, with the F&B sector as a key draw. With more than USD59 billion invested in its food manufacturing sector, and USD187 million into its F&B startups – and the most expansive network of exhibitors, investors, countries, and industry leaders to have ever been united in the Kingdom – The Saudi Food Show will create unprecedented opportunities in this ecosystem.

Strong Government Support Solidifies The Saudi Food Show

Under the theme 'Rise with the new food economy', The Saudi Food Show will proudly be held in collaboration with significant authorities, including MODON - a key player in the development of the Saudi F&B industry - as a strategic partner. MODON is committed to attracting global investment and supporting local businesses. For companies looking to make an impact in the Saudi market, there is no better place than The Saudi Food Show. With MODON as our strategic partner, The Saudi Food Show is uniquely positioned to foster connections between the private and public sectors, creating opportunities that align with the Kingdom's Vision 2030. MODON's recent signing of $285 million to localise KSA's F&B industry, and significantly increase the number of food factories, means that visitors to The Saudi Food Show will be in an excellent position to establish their impactful presence in the Kingdom.

This one-of-a-kind inaugural event will act as a powerful sourcing hub, a springboard for F&B trends, and a platform from which to inspire world-leading, industry-wide transformation, fortified by governmental commitment.

Never-Seen-Before Countries and 500+ Exhibitors

Thousands of international brands from 35+ countries will be represented in this sold-out exhibition, many of whom are looking to enter the Saudi market for the first time. For key players such as Pepsico, Americana, Al Jameel, Lactalis, GulfWest, Seara Foods, IFFCO, and hundreds more, as well as country pavilions including USA, UK, India, Singapore, Italy, Jordan, Uruguay, Canada, Thailand, Portugal, South Africa, Serbia, and Australia, the show will be an unrivalled platform to unveil new products, services, and technologies.

More Than A Trade Show

The Saudi Food Show's expansive programme includes a number of unique and exciting features, including:

? The Saudi Food Summit: The first and only gathering of its kind among food events in Saudi, this 3-day summit brings together experts from KSA and around the world to provide valuable insights into the trends shaping the F&B industry. Topics will include F&B investments and business opportunities; food security and sovereignty; focus on the import-export market; supply chain agility, resilience, and sustainability; navigating unique economic contexts; consumer trends and demands; food safety; food loss and waste management; chef talks; agrifood tech impact; and food services trends and innovations.

? TawaSul Meetings Programme: Providing personalised business matchmaking, exclusive networking opportunities, and a hand-picked community of industry leaders & peers, 8,500+ meetings have already been pre-arranged – and it’s not too late for you to join!

? The Saudi Food Excellence Awards: This opportunity to recognise excellence will celebrate outstanding brands leading change and innovation in F&B. Categories include: Best Product/Food Innovation; Best Saudi-Made Product; Best Plant-Based Product; Best Packaging Design; Best Sustainability Product/Initiative; Best Restaurant Concept; New F&B Startup Of The Year; Best Food Retailer.

? YouthX: Offering the ultimate career launch pad for young chefs, teams of outstanding young talent from Saudi’s top hotel brands will compete for a place at the international finals.

? Top Table: Witness a star-studded line-up of award-winning Michelin-starred chefs - the largest-ever gathering of celebrity chefs in the Kingdom - and join masterclasses, competitions, live tastings, and more. Discover the rising stars of the Arab culinary world, masterpieces with the Michelin touch, a seamless blend of historical and modern takes on Saudi cuisine, talented pizzaiolis, masters in the art of refreshment and exquisitely-crafted beverages, and plenty more.

? FoodVerse: Be among the first globally to experience a fully immersive journey into Web 3.0, seeing the future of food come to life as you take a dive into the metaverse. Explore how new, cutting-edge technology will revolutionise the F&B industry and create endless possibilities within the food ecosystem, and experience real-life applications of the metaverse, one-to-one workshops with blockchain, deep tech, NFT and crypto experts, and more emerging tech that is paving the way for future innovations in F&B.

? Time Out Chef Studio: Immerse yourself in cookery classes led by the most exciting chefs from top restaurants in Riyadh.

With less than 3 weeks to go until the show begins, excitement is now building at a thrilling pace.

Have you registered yet?

Don’t miss this chance to access an unparalleled diversity of suppliers and products in one of the world’s exciting markets! This is your opportunity to tap into the Kingdom’s high potential, be part of a momentous occasion in history, and help transform the future of food.

To learn more – and register now – visit thesaudifoodshow.com

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