Saudia Concludes its Participation in ITB Berlin 2025

In partnership with the Saudi Tourism Authority to bring the world to the Kingdom

Berlin: March 7, 2025:

Saudia, the national flag carrier of Saudi Arabia, participated in ITB BERLIN 2025, a premier international tourism exhibition that took place from March 4 to March 6. The airline was showcased within the Saudi Tourism Authority’s (STA) pavilion. The event brought together key partners to boost national tourism efforts, highlighting the Kingdom’s growing global presence in the industry.

Saudia exhibited its latest projects and products, alongside innovative digital solutions, supporting the kingdom's ambitious tourism growth plans and contributing to key Vision 2030 initiatives, such as NEOM, the Red Sea Project, and AlUla. ITB Berlin provided a platform for Saudia to engage with industry stakeholders through meetings and discussions, exchanging expertise and exploring potential partnerships.

Arved von zur Muehlen, Chief Commercial Officer at Saudia, stated: “Our participation?provided an ideal opportunity to showcase Saudia’s fleet and services that enhance the travel experience. As well as our latest international destinations, aimed at bringing the world to the Kingdom to explore its rich tourism offerings and exciting entertainment and sports events year-round, in collaboration with the Saudi Tourism Authority.”

ITB Berlin 2025 was one of the world's most prominent travel and tourism events, drawing thousands of industry professionals and specialized entities from around the globe each year.