The Saudi Market
Thamer Alserhan, MSc, PMP, ACP, RMP
Supply Chain Manager at Hitachi Energy
"The way I see what’s happening”
Disregarding the reasons,it is a fact that “demand has dropped” and that usually happens in every market every while
The problem here that previously,and for decades, demand was usually much higher than supply in almost every industry and that resulted in having the following:
-So many “Busy” organizations and few productive ones
-No actual focus on efficiency monitoring and improvement,as eventually, “net figures” used to be very often “green”
-Almost every individual had a chance for a job no matter how poor their competences,and almost every company was making profit no matter how low its efficiency
-Only few organizations paid attention to the fact that the best time to improve is during having “good times”, instead;they were just busy fulfilling demand, ignoring performance measures and all “cost leakage” among their operations, and interestingly,such waste were being finally, covered by the high margins!
In summary, high demand markets tend to create “cartoon business heroes” and they collapse once they suddenly find themselves in a real competitive market where the survivals must be “efficient performers”
Currently, demand decrease is forcing the market to “clean-up” itself and that was needed. #KSA #saudiarabia