The Saudi Investment Bank Backs Real Madrid

The Saudi Investment Bank have secured a sponsorship deal with European football giant Real Madrid.??

According to the deal, The Saudi Investment Bank has been named the official sponsor of the club, which includes becoming the official bank of the Spanish football club in Saudi Arabia.

Through this partnership, the financial institution scores perfect opportunities to engage with the club’s fans and deliver highly personalised products and services to them.

Following the deal, Emilio Butragueno, Director of Institutional Relations at Real Madrid, commented,?“We’re really excited about this partnership. It will help us to grow as a club and strengthen the relationship with all of our fans in Saudi Arabia, a country which is undergoing tremendous expansion in football terms. We believe it comes at the perfect time for us, so we’re really pleased and hope this alliance can last for many years.”

Faisal Al-Omram, Chief Executive Officer, The Saudi Investment Bank,?added,?“We’re very pleased to have signed this agreement with Real Madrid, one of the best, if not the best football team in the world. We’re eager to offer unique experiences to Real Madrid fans in Saudi Arabia and we want this agreement to last.”

According to ASN data, the financial services category has invested??about US$692.4m since Q121. The bulk of these deals have been focused on China (49.8%), Japan (21.4%) and South Korea (6.2%). The beautiful game is also the platform with the largest share (35.8%) of sponsorship spends from the category, even larger than the total of the next two biggest; Olympics (14.8%) and Basketball (12.9%).

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This article was first published in ASN's November 2023 no. 1 newswire.