SATTVA | APRIL 2020 | Aravind Eye Care System: Dr. Venkataswamy and the positive McDonaldisation of eye care in India
Dr. Sunil Maheshwari
Dean, Samatvam Academy(samatvam.co.in).My book "Engage!: Co-creating Organizational Vitality & Individual Fulfilment" blends western thought & eastern mysticism.Appreciative approach in org culture & dev. Buy on Amazon.
Imagine being blind for a moment. Blank out all your memories. Isn't it an extremely miserable thought?
Over 80% of the blind, especially among the poorest, can get back their eyesight if timely treatment is within reach. It was this gap that Dr. Govindappa Venkataswamy felt deeply provoked to address. Thus was born the Aravind Eye Care System.
In this time of national crisis and personal apprehension, Dr. Venkataswamy’s saga is an inspiring read of what one individual and an institution can accomplish.
Warmly,
THE ARAVIND EYE CARE SYSTEM: Crafting a post-retirement eye care revolution
After his retirement in 1976, Dr. G. Venkataswamy started a 11-bed non-profit eye care clinic in a small effort to bring the joy of eyesight to poor people suffering from avoidable blindness.
That initiative has today morphed into the world’s largest and most productive eye care services group, and has treated 40 million patients and performed 5 million eye surgeries.
The scale of the problem in India can be understood frm the fact that even today AECS conducts 8 -10 eye camps per week. More
AECS: The power of standardization
The massive scale and sustainable success the Aravind Eye Care System in bringing eye care to the needy sections of the society (including the poorest located in far-flung villages) is made possible by the McDonalds-inspired model of standardisation, scale, product recognition, accessibility and service efficiency.
Consequently, the viability of AECS rests on three pillars:
a) High volume
b) High quality
c) Affordable cost
Grasp the full merit of AECS as a remarkable entity that holds valuable lessons to all kinds of people and organizations. Read the full note.
~~~~~~~~~~~~~~~~~~~~
Get SATTVA straight to you inbox on the first of every month. Subscribe here
~~~~~~~~~~~~~~~~~~~~~
~~ Follow us on ~~ Youtube channel: https://bit.ly/2Pf7Ybo ~~ Twitter: @Samatvamacademy ~~ Facebook: https://bit.ly/2ZoC3Ko ~~