Sara's Daily: February 16th, 2024

Question from a subscriber:

"Should I be using my business page or my personal page on LinkedIn? Or both? I'm confused."

First let's talk about the differences.

Here is my LinkedIn personal page . It is established in my name, and I have 13k people connected to me - that means that I can send those 13k people a direct message if I want. I can also comment on any of their posts.

Here is my LinkedIn business page . I can post to this page's feed, but I can not connect with anyone else. People can follow me, but I can't direct message them from this page.

What it means for you:

• If you don't have employees, or if you are looking to get attention just for yourself, use your personal page. It is far easier to establish meaningful one-on-one connections with followers and prospects using your personal page. This is where you should dedicate 99% of your energy. Post here 1-2 times a month or more frequently if you are getting more than 10% of your network to view the posting.
• Business pages are for non-personal, company-focused messaging. If you have employees, you should post company news there for them to share with their networks.
• Business pages are important for Google presence . They come up when someone types your company name. You should post to your business page at least once a month in order to keep these followers engaged.

Bottom line: Use your personal page to 1) develop a following for yourself and 2) reach out to prospects through LinkedIn messenger unless you are looking to promote a company-centric brand.

For most of you, the personal page should be your focus on LinkedIn.

BOOM - and that's today's daily marketing tip!

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I help financial advisors communicate with higher integrity, clarity, and logic.

If you are stumped by any marketing issues, send me your question and I'll answer it in a future newsletter.

If you are finding this newsletter valuable, please feel free to support its production by making a $20 contribution via this PayPal link or via Zelle to [email protected] .

-Sara G

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I have a LinkedIn training program specifically for financial advisors. It's affordable.

Blogs about LinkedIn:

Financial advisor Linked blog series

Two sentence LinkedIn scripts

Get an awesome LinkedIn page

6 things to get right on LinkedIn: essential tips