Sara's Daily, 2.14.24: "How can I get more client referrals?"
Question from a subscriber: "We have a good client base, need tips on referral marketing."
Okeeeee, here an unusual idea you may not have heard before.
#1
Get connected with all your clients on LinkedIn.
#2
Take 20 clients, and look at their LinkedIn pages. Scroll to the bottom and check out anyone who has given them a recommendation.
See, here's mine from my LinkedIn page (scroll to bottom).
?
?
If your client has been recommended by this person, it indicates there is some semblance of trust between the two of them.
#3
You should ask your client for an introduction to that person.
Or, ask if it is okay to connect with that person. Now, don't pitch them coffee or IRA rollover meeting. Just say you think that your financial postings in your feed may be useful to them.
No sales spam LinkedIn messages - they never wind up working in the long term. Use high quality messages instead.
BOOM - and that's today's daily marketing tip!
I help financial advisors communicate with higher integrity, clarity, and logic.
If you are stumped by any marketing issues, send me your question and I'll answer it in a future newsletter.
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-Sara G