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Sarah Gachugi
Social Media Specialist | Expert in Lead Generation, Sales Conversion, and Funnel Building | Driving Engagement and Building Authentic Online Communities
Since the dawn of social media, separating the online persona from offline and keeping private lives private have all become very tricky business.??
Sure, this is a place for entertainment, escape, and letting your hair down; we’re not about to take the fun out of the fact that social media is the lawless land of the internet. Still, real-life consequences have a way of rearing its ugly head, so it pays to steer clear of the wrong ways of using social media.??
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Posting passive-aggressive Facebook status messages and subtweeting are the go-to moves when it comes to ranting online. Hey, who needs a magazine gossip column nowadays, with just a short script on your social media, you’ve already told everything.??
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Directing rants at the anonymous allows people to be as revealing, catty, or bold as they wish to be without having to take accountability for anything, which brings us to this: people who rant like this on social media do so because they want a release…not a resolution. So when it comes to those you truly care about, always take the issue offline. You otherwise run the risk of alienating, creating enmity—or worse, hurting—your significant other, family, teammate, or colleague.??
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Sharing details about your fantastic first day at work is okay. Taking a selfie with your first paycheck isn’t. This is a lesson some had to learn the hard way in 2014 when they wound up with their bank details stolen after taking a paycheck selfie and posting it with the hashtag #myfirstpaycheck.??
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The comment section is where you’ll find well-meaning netizen, troll and intellectual, the bored, the frustrated, the righteous, and the keyboard warrior. Now, imagine all these characters trying to get on the same page. We say imagine because it never happens.??
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Of course, everyone is welcome to participate in a healthy discussion, but people who live for comment section beef hardly ever keep it clean. Some also use the "what's on your mind Sarah?" to bash, intimidate others in the name of advice.??
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People who do so make up another reason to avoid comment sections. ??
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Preaching to a stranger about the following is a no-no: how they should dress, who they should date, how they should raise their children, how they put on weight, or need to lose it.??
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Those who know how to work social media to their advantage use their channels to book projects, grow their following, and get on the radar of prospective clients (gaining fame is a nice little bonus for some) But, where do we draw the line between self-promotion and self-absorption???
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