Sara Lattanzio’s Path to 40k LinkedIn Followers

This week we talk with Sara Stella Lattanzio , Head of Marketing at Stryber and a LinkedIn Top Voice with nearly 40,000 followers. Sara shares her journey from zero to influencer status; an inspirational story for content marketers looking to build their personal brand or help their executives do the same.

— Ty Magnin

?? From Zero to 40K: How Sara Stella Lattanzio Built Her LinkedIn Empire

Sara Stella Lattanzio started posting on LinkedIn three and a half years ago as a creative outlet. Now, she's a LinkedIn Top Voice with a massive following and several brand partnerships.

In our interview, she shares her growth journey with insights on content strategy, LinkedIn algorithm changes, and her transition to a marketing leadership role at Stryber, a corporate venture builder and strategic growth consultancy.

"The beauty of LinkedIn is that people talk to each other because of their role and their expertise, and that's what makes the conversation good. It's less about how many followers you have than on other platforms."

Sara shares:

• Why persistence is crucial, especially in the early stages of building a following
• How LinkedIn's changing algorithm is affecting reach and engagement
• Her thoughts on crafting authentic thought leadership content with executives
• Advice for aspiring marketing leaders on balancing versatility with deep expertise

??? Read the Q&A interview with Sara

(or watch on YouTube)

?? We're Hiring: Associate Head of Content

We're looking for an Associate Head of Content to help high-growth SaaS companies win with strategic content programs. This role is perfect for talented content marketers looking to master their craft in a remote-based team that's a little nuts about quality. ??

If you or someone you know is excited about this opportunity, check out the full job description here.