SAP Launches Chasing Zero
We live in an industrial age linear model of “take, make, waste,” in which more than 91% of raw materials, including fossil fuels, are not reusable and are therefore wasted.
What’s worse is that this model also contributes to more than two-thirds of global greenhouse emissions, creating a vicious cycle of economic, social, and environmental inequality.
If we are to create a sustainable future, we must effect massive change.
Imagine a future that looks greener, cleaner, and more equal than the world we live in today. A world of zero emissions, zero waste, and zero inequality.
At SAP, we dare to not just dream about this aspiration, but to power the technology and innovation that is required to activate this bold vision into reality. Technology that can enable businesses to fundamentally rethink how they manage their carbon footprints, design new business processes that create opportunity rather than generate waste, and provide the transparency and regulatory compliance to hold ourselves accountable to the highest standards of economic, social, and environmental governance.
Inspired by the notion that sustainable businesses can effectively lead the way to this ambition, we are launching a new series, Chasing Zero.
Chasing Zero will feature executive thought leadership and provide unique points of view and insights into sustainability-related transformation from some of the most forward-thinking companies in the world. It will highlight best practices from the global SAP ecosystem of leading thinkers and academics, as well as customers and partners.
To learn more, visit sap.com/ChasingZero. There you can fill out a submission form to share how your company is also chasing Zero.
- Watch the anthem video about the Chasing Zero series.
- Read about the series and other meaningful work happening across SAP in the third edition of Leading with Purpose.
- Engage in the conversation by following #ChasingZero and #SAP4Good.
Together, let’s start “chasing zero” to enable a better tomorrow.
Tags: Chasing Zero, SAP4Good
Vivek Bapat is senior vice president of Purpose and Sustainability Marketing at SAP.
Reprinted from news.sap.com
Author, Strategist - Marketing Management & Organizations | Former IDC CMO Advisory Leader
3 年That’s an amazing statistic, Vivek, and humbling. Ironic that the key metric of the industrial era has been efficiency and yet there is so much waste. Congratulations to you and SAP on this initiative
Congrats on the new effort. We need to see more companies moving the needle.
Marketing & Communication
3 年besides the aspiration itself it is inspiring, how this is brought to life
Sr. Director, Digital Experience/MarTech
3 年Like this a lot Vivek Bapat
Advisor to CEOs and CMOs; Author, CMO Manifesto; Contributor at Forbes CMO Network
3 年Vivek Bapat Such an important and inspiring initiative! Congrats!