SAP functional modules makes more job openings in the future.
CRM stands for "Customer Relationship Management". It is a set of methodologies and tools to manage the customer relationship in an organized way.
In today's highly competitive business environment, high-tech companies are increasingly focusing on their most valuable assets - customers. As a result, organizations need a customer-friendly software solution that is user-friendly, easily customizable, fully integrated and can be implemented flexibly.
Customer relationship management is a business strategy to optimize customer interactions. This helps to understand your customers, their needs and their requirements.
SAP CRM is the customer relationship management tool provided by SAP. It is used in many business processes.
SAP CRM is part of SAP Business Suite. It can implement custom business processes, integrate with other SAP and non-SAP systems, and contribute to the realization of CRM strategies.
SAP CRM can help an organization stay in touch with its customers. In this way, the organization can meet customer expectations with the types of services and products it really needs.
It also provides a "single face for the customer", which means that the customer receives regular and real information, regardless of the channel through which he / she contacts your company.
As part of SAP Business Suite, SAP provides flexible, open solutions that support the applications, databases, hardware platforms, and operating systems of most major vendors.
The following SAP solutions are the components of SAP Business Suite:
SAP CRM - Customer Relationship Management
SAP PLM - Product Lifecycle Management
SAP SCM - Supply Chain Management
SAP SRM - Supplier Relationship Management
SAP ERP - Enterprise Resource Planning
SAP Business Suite is based on SAP NetWeaver .NetWeaver provides the development and execution environment for SAP applications. It is used for custom development and integration with other applications and systems.
Features of SAP CRM
Customer relationship management is part of SAP Business Suite.
It supports all customer-focused business areas, such as marketing, sales, and service.
It is implemented for different customer interaction channels, such as Interaction Center, Internet and Mobile clients (portable devices such as a laptop, mobile phone, etc.).
CRM Analytics, a component of SAP CRM, enables your organization to gather relevant information about a variety of key factors, such as a customer, and to analyze that knowledge base to integrate information into business processes and business processes. strategic decision-making.
SAP has recently announced major developments in the field of customer relationship management and many more projects are planned in the near future, aimed at improving the sector in the growing market of customer relationship management and aiming directly at SFDC.
SAP CRM consultants need to stay relevant in the growing CRM market and need to plan early to adapt to these technological changes.
Support for SAP CRM is currently guaranteed until at least 2025 and SAP has not announced an end-of-life date or replacement for the on-premise system of SAP CRM.
Deployed on ABAP NetWeaver
The S4CRM UI is always based on the UI of the SAP CRM Web Client.
CRM a control framework in the backend.
The same data model for the S4CRM and S / 4 HANA tables, i.e. S4CRM, will be part of the S / 4HANA database schema.
Seamless integrates with S / 4 HANA.
No middleware required between main S / 4 functions and CRM.
Works because it shares the same HANA database
The underlying user interface is based on the SAP Web Client user interface
ABAP development tools are always used for partner development.
Uses the S4H key user extension tool instead of AET CRM.
Web and XIF services are primarily used for integration with other systems.
Unified harmonized user experience for S4CRM and S / 4HANA with a new one.
Using CRM, can handle;
(1) customer complaints and customer satisfaction
(2) Profitability Analysis Using BI
(3) Customer analytics using BI
(4) marketing campaign
(5) The customer buys in the online store, in addition to other benefits.
The life cycle of customer interaction in retail
1.Close the loop and improve
The analysis allows retailers to assess consumer buying and payment behavior and consolidate it.
multiple channels and systems. To improve future activities, the results of the evaluation are used to monitor the success of the campaign and the costs.
Analysis:
Monitoring consumer purchasing and payment behavior
Consolidate data across multiple channels and systems
Use of test markets
Discover sales opportunities
improvements
Launch specific campaigns for a target group
Cost control
Integration of different channels more effective
2. marketing planning
Marketing planning allows retailers to plan all marketing activities, from budget planning to expected returns, and apply them to planning and optimizing marketing processes, as well as defining a strategy based on empirical data.
Business Analytics
Market plan analysis
Campaign report and follow-up
Currency analysis of recency frequency
Customer behavior analysis
Customer value analysis for life
Planning and simulations
Market research
Marketing plan development
Marketing Calendar
Planning Resources and Budgets
3.Management of the campaign
Customer segmentation allows retailers to create highly targeted consumer segments without IT intervention. By dividing your market into different segments, you can offer more personalized product offerings. Businesses can create targeted, personalized campaigns across all communication channels, including direct sales, call centers, messaging, email, fax, the Internet, and mobile devices.
Target group selection
Customer segmentation
Optimization of the target group
Quick account
Deduplication by segment
Selection according to time
Multilevel selection
Campaign Management
Campaign planning
Marketing Calendar
Campaign simulation
Planning Resources and Budgets
personalization
Cross selling / ascending / descending
Dynamic customization
Marketing Calendar
Campaign simulation
Planning Resources and Budgets
4.Execution of the channel
Online sales allow the entire sales process to run over the Internet. Telesales, for contact centers, focuses on outbound or inbound sales activities. Channel Sales enables partners to sell branded products more effectively. Point of sale identification and integration of the campaign via loyalty cards
5. Customer Care
Customer service and support enable customer service centers to manage and meet their commitments to partners and customers by efficiently planning and executing services, connecting the front office and back office together to One Office.
Retailers can measure the success of their campaigns, react to the result and improve customer interaction during subsequent processing.
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SAP IS Retail is the industry-specific application software provider and is primarily aimed at the retail sector.
SAP IS Retail is a fully integrated system in the retail system.
The SAP IS Retail Solution is industry-specific software.
It is a complete and fully integrated enterprise resource planning solution for businesses and retail.
The IS retail solution helps marketing, merchandise, supply chain and IT to bring a competitive advantage to a business.
It fully maps all the business processes required for competitive range strategies, different retail formats, as well as ECR-driven logistics and distribution.
It provides all the functions needed to model business processes in a retail business.
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