SanLucar wins the German Brand Award 2024

SanLucar has won the German Brand Award 2024 as Excellent Brand in the category “Fast Moving Consumer Goods” and a special mention in the category “Brand Innovation of the Year”!

Yesterday, the German Brand Award was presented at a festive gala in the Uber Eats Music Hall in Berlin. This year, 1300 brands from 19 countries applied to receive the coveted award. SanLucar was honored in two categories. The jury's reasoning: "SanLucar has succeeded in creating an emotional bond with its authentic brand message "Taste the SUN". With its consistent focus on naturalness, healthy enjoyment and sustainable production, SanLucar clearly stands out in the highly competitive market of fast-moving consumer goods. The combination of top quality, a strong commitment to social and ecological projects and skillful staging at the point of sale demonstrates exemplary brand management.

Armin Rehberg, SanLucar CEO, and Nuria Pizán, SanLucar Brand and Creative Director, were in Berlin to receive the prize. “The German Brand Award shows and recognizes how much passion and creativity each one of us puts into the SanLucar brand. That's why this great award also goes to the entire team and to our partners,” says Rehberg. Nuria Pizán adds: “Whether it's an attractive POS, effective Disney collaborations, sports sponsorship or authentic social media posts on Facebook, Instagram and Tiktok - SanLucar is present in all areas and is consistently perceived by customers as a likeable and trustworthy brand. SanLucar's mission is: To provide everyone with the tastiest fruit and vegetables. And to do so in a way we can be proud of.”

The “German Brand Award”, which has been presented since 2016, is a prestigious prize in the marketing industry and recognizes professionalism and creativity in brand management.