SanLucar and Paddington- New campaign at the POS: "For a sweet tooth"

After two successful promotions, the premium fruit and vegetable brand #SanLucar and the European film studio STUDIOCANAL are teaming up again to work on the family blockbuster “Paddington in Peru”. Under the motto “For a sweet tooth,” lovingly designed Paddington motifs will add a touch of movie magic to the sun-ripened fruits of SanLucar from January 6th to March 2nd - including citrus fruits, sweet mangoes and pineapples, creamy avocados and bananas, aromatic tomatoes, and berries, as well as exotic plants.

While Paddington travels to Peru in his new cinema adventure, SanLucar invites consumers on a journey to Spain. The highlight of the promotion is an exclusive raffle, in which participants can win an unforgettable family trip to Valencia by scanning a QR code. Not only will they enjoy paella, the beach and sweet fruit, but will also visit the sunny citrus fields of SanLucar master grower, Llusar. In addition, 50 cool “Paddington in Peru” merchandise fan packages will be given away.

Parallel, targeted social media campaigns on Instagram, TikTok and Facebook ensure additional attention and reach. “With Paddington, we especially want to inspire children to embrace a healthy diet – because his cheerful nature particularly appeals to kids,” says Nuria Pizan , Brand & Creative Director at SanLucar.

Retailers in the spotlight

SanLucar also supports retailers with an extensive promotional set that includes top signs, folders, displays, stickers, and labels with charming “Paddington in Peru” designs. This will transform the sales floor into a stage fit for a movie. Additionally, retailers are invited to actively participate: The most creative POS designs will be rewarded with a special team event – an exclusive dinner for the fruit and vegetable department. The SanLucar team and its fruit experts will be on hand to support the implementation of secondary and block placements and to unlock additional sales potential.

With this extraordinary collaboration, SanLucar and Paddington bring a piece of adventure and enjoyment to everyday life – making the world a bit sweeter.

THE RAFFLE FOR THE TRIP TO VALENCIA IS ONLY AVAILABLE IN THE SHOPS IN GERMANY AND AUSTRIA