SANLUCAR OFFICIAL FRESHNESS PARTNER OF THE TWO TOP TENNIS TOURNAMENTS 2024 IN GERMANY

(Valencia, Spain.?Wednesday, 23 May 2024).?As a leading company in the fruit and vegetable market, SanLucar has been a service partner of VfB Stuttgart since the current Bundesliga season. The premium brand is now expanding its collaboration in professional sport with partnerships as a Freshness Partner of the Berlin Ladies Open and Boss Open in Stuttgart, which will take place in June.

?During the two top professional tennis tournaments, visitors will have the opportunity to taste the sweet German SanLucar strawberries and blueberries as well as SanLucar smoothies and other fruit delights. The professional players will also be able to recharge their batteries with fresh and delicious SanLucar fruit and chilled smoothies during the tennis matches and training sessions so that they can perform at their best on the courts.

The top-class Berlin Ladies Open will take place from 15 to 23 June at the Steffi-Graf-Stadium of the Tennis Turnier Club ‘Rot-Wei?’ e.V. The official WTA 500 tournament brings together the best female tennis players in the world. In addition to the ?German Grand Slam winner Angie Kerber, other tennis greats such as the number one Iga Swiatek or Angelique Kerber, Aryna Sabalenka and Coco Gauff will be playing. The tournament offers exciting matches, first-class entertainment and a great atmosphere for tennis fans.

The Boss Open in Stuttgart is another highlight on the tennis calendar. The best male players will compete against each other at the TC Weissenhof from 8 to 16 June. Alexander Zverev will fight for the title here, as will Andy Murray and Jan-Lennert Struff. The Boss Open is part of the ATP Tour 250 and core preparation for the Wimbledon grass court season.

??As a former passionate tennis player, I am particularly pleased about our new campaign with SanLucar to accompany these two top sporting events. Combining our delicious fruit with sport makes perfect sense and is great fun for us personally. The environment simply fits because healthy eating and sport are a perfect match. We are accompanying the two tournaments with campaign weeks with corresponding 360-degree activations on site. And together with our premium partners from Rewe and Edeka, we are bringing emotional event placements and competitions to the POS of our partners ‘stores and thus to the people in the region,’ says SanLucar CEO Armin Rehberg.