Sandwich Feedback, How to Deliver it in an Artistic Way?

Sandwich Feedback, How to Deliver it in an Artistic Way?

The term "sandwich feedback" refers to a feedback delivery method where constructive criticism is framed between positive or affirmative comments. It's called a "sandwich" because the negative feedback is positioned between two layers of positive feedback, creating a more palatable and potentially less confrontational way to provide constructive criticism.

The idea behind sandwich feedback is to make the feedback more well-received and easier for the recipient to digest. The positive comments are meant to soften the impact of the criticism and, in theory, make it more likely that the person receiving the feedback will be open to and act upon the constructive elements.

However, it's essential to note that while sandwich feedback can be a useful technique in some situations, it's not universally recommended. Some critics argue that it may dilute the clarity of the feedback and that individuals may see through the structure, potentially diminishing the effectiveness of the constructive criticism. It's crucial to consider the context and the individuals involved when deciding on the most appropriate approach for delivering feedback.


Delivering sandwich feedback in a proper and effective way involves careful consideration of the tone, content, and context. Here's a structured approach:

  1. Start with a Positive Opening:Begin with a positive and affirming comment. This sets a constructive tone and helps the recipient feel valued. For example, acknowledge a recent achievement, a strength, or a positive quality of their work.
  2. Provide Constructive Criticism:Present the specific feedback or areas for improvement. Be clear, specific, and focus on behaviors or outcomes rather than making it personal. Offer suggestions for improvement and be constructive in your language. Frame it as an opportunity for growth. Be specific about what needs improvement, providing examples if possible.
  3. Sandwich the Criticism with Positivity:Immediately follow the constructive criticism with another positive comment. This helps balance the feedback and reinforces the idea that improvement is part of a larger positive picture. This positive comment could be related to the individual's strengths or their potential for growth.
  4. End on a Positive Note:Conclude the feedback session on a positive and encouraging note. Reiterate your confidence in their abilities and express support for their ongoing development. Offer assistance or resources for improvement if applicable.
  5. Use Empathetic Language:Choose words carefully to ensure your feedback is received positively. Use "I" statements to express your observations and feelings rather than making accusatory "you" statements. Be mindful of the emotional impact of your words, and avoid sounding insincere or overly formulaic.
  6. Provide Opportunities for Discussion:Encourage open communication by inviting the individual to share their perspective or ask questions. Be prepared to listen actively and respond empathetically to their reactions.

Remember, the goal is to provide constructive feedback in a way that encourages growth and improvement while maintaining a positive and supportive relationship. Adjust the approach based on the individual's personality, the nature of the feedback, and the context of the situation.

Sumreen Noman Ansari

Director ICMA Centre of Excellence - Certified Corporate Director -Certified Six Sigma Black Belt-Certified HR Professional - Motivational Speaker

11 个月

Muhammad Umair I do like the approach of the sandwich feedback. it is a very relevant terminology to frame a negative or critical message. In fact, sometimes constructive feedback is only an identification of mistakes by the sender and the receiver then has to look for the constructive part by himself. While formulating this concept we can break down this concept into two parts, maybe refer to the patty as the identification of the problem/mistake and maybe the mayonnaise or ketchup as the suggestion to handle or deal with the mistake by the Sender. Just an addition from my side.

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