The Sana Scoop - April
Sana Commerce
Accelerate your business with the commerce platform that's engineered for B2B
Welcome to the April edition of the Sana Commerce newsletter, where we'll be sharing the latest news and insights from the world of B2B e-commerce. Just as the world around us begins to bloom, we're excited to bring you fresh ideas and new perspectives to help you thrive in the world of digital commerce. From the latest industry trends to actionable advice for optimizing your online presence, we've got you covered. So, let’s jump in!
Big Announcements
The Top 10 E-commerce Solutions Providers in 2023 by?APAC CIO Outlook?
Exciting news! Sana Commerce has been named one of the Top 10 E-commerce Solutions Providers in 2023 by?APAC CIO Outlook ?.
This prestigious recognition honors the most innovative and influential companies that are transforming the e-commerce industry in the Asia-Pacific region. We’re grateful to be recognized for our dedication and work in the APAC region.
Product knowledge
Congratulations to our Sana commercial team for graduating from the Product Knowledge Certification Levels 01-03!
As part of our Q1 Quarterly Theme, we aimed to enrich our team's learning and development by deepening their understanding of Sana's webstore functionalities, technology, and environmental layout. We also focused on developing their skills in presenting Sana to prospects and customers and aligning it with our value proposition.?
With a 95% completion rate, we're proud to say that we achieved our goals and more. We're excited to see how our team will apply their newfound knowledge and skills in providing top-notch service to our valued customers. Keep up the great work!
Podcast Updates
B2B E-Commerce Accelerated
When Dave van der Pasch joined feed supplier Mijten, he could see an incredible opportunity to become more competitive. But he needed ERP-integrated e-commerce first. In the latest episode of B2B E-Commerce Accelerated, Dave discusses with Tim and Ruben how he led the family-owned business to pivot their operations toward the future. Through ERP-integrated e-commerce, Dave has helped Mijten leap ahead of the competition by providing the sales team with automation tools that make their lives easier
When Martyn Evans joined juvenile goods supplier Phil&Teds, he knew leveraging an ERP upgrade could unlock a more efficient web store that kept customers coming back. ERP-integrated e-commerce could help unlock just that.
In the latest episode of B2B E-Commerce Accelerated, Martyn discusses with Tim and Ruben how ERP-integrated e-commerce provided customers with a seamless experience during the pandemic. Martyn has helped Phil&Teds drive efficiency and adoption with a web store that delivers personalised and reliable experiences.?
B2B E-Commerce Integrated
In this episode, Jairo Garcia, the Head of IT at Integria Healthcare, provides valuable insights into the implementation of ERP-integrated B2B e-commerce in the complex healthcare industry.
Tune in to the discussion to gain a more comprehensive understanding of why custom-built platforms aren’t as efficient with B2B intricacy and explore the significant benefits of e-commerce integrated with ERP in such a complex industry.
In this special episode, Arno and Emilie focus on helping IT Managers to overcome these challenges by pinpointing the root causes of maintenance problems and exploring ways to identify them.
Mainstream B2B e-commerce platforms often impose laborious and time-consuming maintenance procedures on the IT department. Moreover, these platforms frequently lack the requisite features to address the intricacies of the B2B industry.
Insights from LinkedIn's B2B Top Thinkers
Our first LinkedIn top thinker is Cassidy Shield , Chief Revenue Officer at Refine Labs. He shared quite a few gems with us in April, and this one in particular really stood out.
In this posts Cassidy highlights the importance of creative marketing strategies in B2B companies, and the reasons why they are often overlooked.
领英推荐
B2B marketing has been traditionally associated with a conservative approach, often focusing on rational benefits, features, and pricing. However, as the business landscape becomes more competitive and we see the B2B buyer experiences rival that of B2C, companies need to differentiate themselves by providing a unique and compelling value proposition that resonates with their target audience.
Creative marketing strategies that incorporate emotional appeals, storytelling, and innovative tactics can help B2B companies stand out, increase brand awareness, and foster customer loyalty. By investing in creativity, B2B companies can create a memorable and engaging customer experience that will ultimately drive sales and revenue growth.
Next to take the stage is Dick Bos , Senior Director Digital Marketing & e-commerce Healthcare at Philips. Dick Bos will be appearing on our podcast very soon which we are all very excited about! Amongst his posts of wisdom, we wanted to share this particular one.
This post highlights how SMBs are embracing digital transformation and the benefits they are reaping from it. From increased efficiency and enhanced customer experience to improved competitiveness and cost savings, SMBs are finding that digital strategy can help them level the playing field with industry giants and even surpass them. The post encourages SMBs to catch the digital transformation wave and shares some steps they can take to get started.
Finally, we want to highlight Ruben Mink , Chief Revenue Officer here at Sana Commerce and one of the hosts on our podcast B2B E-Commerce Accelerated. Ruben has been offering up some golden nuggets each week, but our April favorite would have to be the very foreboding sounding post titled “The low adoption cycle of MISTRUST."
Ruben explains in this post that the slow adoption of online sales channels in B2B is due to the long-lasting relationships between suppliers and customers built on trust.?Salespeople want to focus on high-value tasks to reach their targets, but simply adding a web store won't solve the problem. For online sales to be successful, buyers must also embrace it and place their orders online.
However, many buyers have a negative online experience because they can't trust the critical transactional data such as inventory levels, pricing, and delivery dates. This lack of trust creates a negative cycle that could lead to decreased adoption of online sales channels.
Check out his post to learn more and discover Rubens solution to this problem!
Extra Sprinkles
???Stepping Up To Lead In Turbulent Times
Sana Commerce CEO of the Americas,?Tim Beyer, takes a look at the leadership qualities needed to guide a business in uncertain times in his new Forbes Business Council post: Stepping Up To Lead In Turbulent Times.
?? How to get your B2B sales team excited about e-commerce
Your sales team can make or break the performance of your web store. Learn how to get your sales team to embrace, use and even promote your new B2B sales channel.?
???Is ERP-integrated e-commerce safe?
Security is critical for your online business and something we take seriously with our B2B e-commerce platform, Sana Commerce Cloud. Learn how our ERP-integrated solution is one of your safest bets against e-commerce threats.?
?? B2B e-commerce replatforming: When and how to migrate e-commerce platforms
When should you switch B2B e-commerce platforms? Migrating can be a huge project, so we asked e-commerce specialist Eshanka Kodituwakku to break it down for you in this step-by-step guide.
Monthly fun fact!
If predictions are accurate, it will continue to do so exponentially in the coming years. In an industry as saturated as this one, it is necessary to stay ahead of the trends to remain competitive.
Digitization has helped break down barriers between supply chain steps to create a more integrated, responsive, and efficient process that allows companies to better meet consumer demand in a timely manner.
How can you make sure you’re staying ahead of the competition? Check out our guide, where we highlight the biggest trends to be aware of, including the challenges and opportunities of the electronics industry supply chain today.
Sales Associate at American Airlines
1 年Thanks for sharing