Samsung Scroll: November 2024 Edition

Discover more about accessibility in technology, iconic movie stunts in slow-motion, and … a rhino in Piccadilly!

Welcome to this month’s Samsung Scroll. We’ve been up to a lot lately, from research and recording in slow-motion, to AI, drag queens, and … a rhino!

Paving the way for accessible technology after research reveals that inaccessible designs are excluding millions of consumers in the UK

Technology should be for everyone. But did you know that 68% of adults with visible and invisible disabilities feel excluded from products and services because of accessibility issues? There is still work to be done in making technology accessible for all, so, as part of our commitment to advancing accessibility, we created Project INKlusion, a collaborative venture to enhance inclusive design.

At Samsung, we are committed to advancing accessibility in technology. For example, our mobile and TV screens have accessible voice and caption tools. Likewise, hearing enhancements, voice feedback and Braille labels exist across our range of smart appliances.

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Tech for saving time on editing, writing and creating

When it comes to buying a laptop, speed and usability are top of most people’s minds. Well, the new Samsung Galaxy Chromebook Plus hits that sweet spot. It’s not only a fast and lightweight laptop that comes with a host of AI features to make working life easier, but it also features a Quick Insert key.

With a tap of the dedicated keyboard button, a menu pops up and gives you easy access to everything you might need. From ‘Help Me Write’ to help you craft new text, edit what you’ve written or change the tone, or even instantly adding a URL link or quickly finding the perfect emoji or GIF.

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Recreating famous movie stunts in slow motion

What's an action movie without amazing stunts? From hanging off a plane in Mission Impossible to train rooftop fighting in Skyfall, moments like these have become legendary. We teamed up with TV & Film Stunt Co-ordinator Tony Christian – credited on films including Wicked, the Fast and Furious franchise and The Avengers – to go behind the scenes of the nation’s favourite movie stunts with Instant Slow-Mo on Galaxy S24 FE.

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Where you may have seen us lately

Partnering with Paramount for the launch of the highly anticipated Gladiator II

Paramount invited us to be part of an epic takeover for one of the year’s biggest blockbusters, and what better location to do this than Piccadilly Circus? Reimagined in Roman style, Samsung was one of the leading brands to be projected over Piccadilly Lights featuring the Samsung Neo QLED with an enormous rhino, one of the stars of the movie, practically bursting from the screen!

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We teamed up with George Lewis & The Clean Qweens for high-tech humour and highly entertaining drag performances

As part of the Samsung You and AI campaign, comedian George Lewis co-hosted an AI-themed event with the formidable drag artistes, the Clean Qweens, at Samsung KX. In an evening of games and entertainment, George performed a stand-up show delivering sharp observations about everyday life living with Samsung’s AI-enabled tech.

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Did you know?

You can claim up to ￡65 electricity credit on your British Gas account when purchasing selected Samsung appliances

As we move into the colder seasons, concerns over energy bills often deepen. We have partnered with British Gas to help relieve some of the burden. Approximately one in four UK households is supplied by British Gas, and from now on they will be able to save on their usage when they buy a Samsung appliance. From refrigerators, washing machines, and tumble dryers, to dishwashers, ovens and TVs, customers can claim credit up to ￡65 on their British Gas account.?

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Got a device that needs fixing? We can come to you

Did you know Samsung will come to you when your devices need repairs? With convenience a priority for customers when they require support, our Samsung ‘We Come To You’ repair service for mobile and tablet products sets us apart from other manufacturers. It gives the options for customers to choose the appointment and repair location at home or the office, whichever works best for them, nationwide and that’s reflected in our NPS scores which are consistently above 80[1]. Find out more here.

[1] An NPS score of 80 or above is considered ‘world class’ https://www.qualtrics.com/en-gb/experience-management/customer/good-net-promoter-score/