Samsung Ads Spotlight, September APAC Edition

Sport will always hold a special place in consumers’ hearts - but how do they prefer to consume sports-based content?

This is the topic of conversation in Mediaweek Australia latest ‘Behind the Screens’ podcast, powered by Samsung Ads. The chat with James Manning, Kim McConnie, MBus, Kayo Sports and Ed Love, Samsung TV Plus covers a range of talking points including:

?? The rise of ‘snackable’ and shoulder content

?? The commercial reality of the power of live sport

?? Why the market is becoming increasingly fragmented

Tune-in to the podcast today for all the insights here.

The buzz around free ad-supported streaming TV (FAST) and Connected TV (CTV) has continued to grow over the past year. And for Richard Wheeler, Head of Agency Development at Samsung Ads - this is one of the most exciting developments of our industry.

Want to find out which elements are driving his interest? Curious to find out more about Richard’s experience in the programmatic space? All these answers (and more) can be found in his latest interview with Mediaweek Australia here.

At Samsung Ads, we are dedicated to advancing our industry’s cause at each-and-every cause. That’s why we’re proud to announce that we are the newest members of the Internet and Mobile Association of India (IAMAI).

IAMAI was founded in 2004 - and to this day remains the only body flying the flag for the digital services sector in India. Its overarching goal is to grow both the online and mobile value-added services industries.

Want to find out more about IAMAI’s vision and initiatives? Continue your reading here.

Samsung TV Plus India is pleased to announce an exciting new partnership with Associated Broadcasting Co. Pvt Ltd (TV9) - one of the leading Indian news broadcasting networks! ??

We are constantly striving to expand our offering with premium content and this represents another step towards creating the best service for our viewers. Here’s a quick glance at some of the channels now available on our free ad-supported streaming TV (FAST) platform:

?? TV9 Telugu

?? News9 Mediaverse

?? TV9 Bharatvarsh

More information about this partnership can be found here.

As connected TV's become smarter, they also offer access to services once bound to your PC or your mobile phone. The Smart TV has evolved to become the entertainment hub of the household, with more that just movies and shows but gaming, web browsing, apps, education, health services and beyond.

All of this within a single operating system that can be controlled by voice or remote. Prabhvir Sahmey, Senior Director Samsung Ads India spoke to Campaign India about the meaning of TV today.

Read more on how the web transformed TV here.

Want to read more?