Samsung Ads Spotlight, October APAC Edition

Prabhvir Sahmey?is no stranger to the Connected TV (CTV) landscape - and even he believes that the amount of jargon being thrown about the industry has reached disproportionate levels!

His latest article in?exchange4media?offers insight into how to effectively capitalise on CTV advertising. His thinking is based on three core factors:

?? Jargon is clouding our understanding of CTV

?? Step out of siloed thinking

?? Audience-first approach

Interested in strengthening your CTV strategy? If so, read more here.

Samsung Ads, announced today that it has expanded into Southeast Asia to enable native advertising solutions across millions of Samsung-powered Smart TVs. Samsung Ads is now operating in the following Southeast Asia countries:

?? Indonesia

?? Malaysia

?? Philippines

?? Singapore

?? Thailand

?? Vietnam

Alex Spurzem, in his newly appointed role as Managing Director, ANZ and SEA, says “Connected TV penetration is above 50 percent in several key markets across Southeast Asia. By bringing our native advertising solutions to market, brands and advertisers can now reach households as soon as they turn their TV on.” Read more here.

In a world first Cricket Australia will bowl over new audiences with launch of a new dedicated Cricket FAST channel on Samsung TV Plus Australia this week ??

Offering hours of classic matches and compilation programming, Cricket Gold follows in the FAST footsteps of other sporting bodies that have already turned to the alternative distribution model. FIFA+ and PGA TOUR launched dedicated channels on Samsung TV Plus earlier this year offering viewers a host of premium ‘around the game’ streamed content.

Read More here.

2023 MEDIAWEEK 100 POWER LIST: Alex Spurzem, Samsung Ads

Congratulations to Alex Spurzem, General Manager of Samsung Ads ANZ, who is new to Mediaweek Australia's 100 Power List. The annual list of Australia’s top 100 media executives, highlights the individuals who control the direction of the most influential media companies in Australia.

Alex set up the Australia arm of the business back in 2020, and opened up doors in Surry Hills before expanding the business into new territories and services including the announcement of DOOH in Australia earlier this year.

Over the coming years FAST will grow quickest outside of the US and according to Omdia by 2027, the US FAST channel market will exceed $12bn in revenue. Three of the five largest individual FAST markets in 2027 will be English-speaking nations including Australia.

Last week Luke Fox, Samsung Ads presented these insights and more at the Magnite NZ event on FAST, to discuss how advertisers can decode free ad-supported streaming TV.

Magnite shared their latest streaming research around how ads are powering streaming's future. You can download the report here.

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