Samsung Ads Europe September Newsletter
eBay is one of the most reputable and well-known e-commerce brands in the world. However, it recognised that tapping into Connected TV (CTV) could be the key to strengthening brand perception amongst its core target audience.
Alongside EssenceMediacom, we were tasked with developing a strategy which leveraged CTV to connect with consumers that are spending more time in streaming environments. The results of the campaign included:
?? 14% incremental reach with Samsung TV Plus
?? More than 600,000 unique TVs reached in France
?? 93% video completion rate (VCR)
More details about our work with eBay can be found here.
Want to know why the popularity of free streaming services is forecast to continue climbing over the next year? If so, make sure you check out this article in The Drum Open Mic.
The piece - based on our latest report, ‘Is TV Just TV?’ - focussed on three factors driving streaming’s status within consumer circles. These are:
?? Improved content quality
?? Seamless viewing experiences
?? Relevant, targeted ads
Learn more here.
Benedikt M.G. Frey, Country Lead DACH at Samsung TV Plus Europe recently discussed Samsung's focus on providing quality content in a competitive streaming landscape.
Benedikt's article in Quotenmeter covers a variety of topics within the CTV and FAST markets, such as:
?? Introduction of new FAST channels
?? Expansion of sports content
?? The success of niche topics
领英推荐
?? And benefits of CTV advertising for precise targeting
Read more about Benedikt's thoughts here.
Jennifer Batty - Head of Content Acquisition at Samsung Ads - recently chatted to Digital TV Europe about the increased amount of sports content available on free ad-supported streaming TV (FAST) services.
Sporting media rights have traditionally been amongst the most expensive to acquire. But as consumers look for new ways to watch sports, the rise of sports streaming has shaken up the traditional landscape. Samsung TV Plus Europe - Samsung’s own FAST offering - has a wide array of sporting content including:
?? DAZN
?? FIFA+
From original docuseries to live matches and highlights - there’s no shortage of options. And it is this increased proliferation which is opening the door for advertisers.
Learn more about how to tap into the sport streaming market here.
It is no laughing matter - Samsung TV Plus Europe’s comedy content has never been better! ??
From iconic shows such as Schitt’s Creek to the best of British stand up comedy on the Comedy Hub channel, viewers have plenty of choice on Samsung’s FAST service.
With over 1300 live TV channels across Europe, advertisers can reach streaming audiences on Samsung Smart TVs and Galaxy devices, from smartphones to tablets, as well as via the Samsung Free app.
If you'd like to learn more about advertising opportunities on Samsung TV Plus Europe, reach out on [email protected]
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