Samsung Ads Europe August Newsletter
In his latest?Campaign Magazine UK?article,?Alex Hole?- Vice President and General Manager at?Samsung Electronics?- unpicks Channel 4 and ITV’s efforts to secure their future in a new, streaming-dominant world. Alex’s thoughts cover a range of topics including:
Want to find out why broadcasters that embrace digital’s potential can ensure advertisers aren’t too quick to change the channel? Check out Alex’s piece in full here.
Smart TVs are not only revolutionizing the way we watch content, but also how we play our favourite video games.
Did you know that almost 40% of the UK’s Samsung gamers regularly use cloud gaming services?
Samsung’s own Gaming Hub has been showing strong growth globally. See even more gaming-oriented insights here.
Women’s sport is dominating the headlines right now - and with the 2022 Women’s Euros enjoying a record 365m viewers, it’s no wonder that fans are clamouring for even more coverage.
But where do free ad-supported streaming TV (FAST) channels fit into the equation?
Jennifer Batty?- European Head of Content Acquisitions at?Samsung Ads?- tackles this topic in her latest article for?Broadcast Sport.
Find out how Jennifer thinks FAST can score with women’s sport here.
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The?FIFA Women's World Cup Australia & New Zealand 2023??is turning heads across the globe. But this isn’t the only sporting content that viewers can tune-in to.
FIFA+ - the brand new free ad-supported streaming TV (FAST) channel from?FIFA?- has arrived on?Samsung TV Plus Europe. This dedicated sports channel features an abundance of premium content, ranging from docuseries and talk shows to highlights for both the men's and women’s football matches.
Read more details about the partnership in this article here.
Want to find out how advertising opportunities across the Connected TV (CTV) market are continuing to evolve and improve?
If so, be sure to check out the latest episode from ‘Behind the Screens’ - the latest series from?Samsung Ads?and?Engage / Programmatic Italia. You can hear from?Cristina Sala, Country Lead Italy at?Samsung Electronics?and?Giuseppe Vigorito, Sales Director at?Integral Ad Science?as they examine the CTV landscape.
Tune-in to the episode here.
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