Samsung Ads Australia - November Newsletter

Samsung Ads' latest research found that Australian Samsung Smart TV owners spend 67% of their total viewing time in streaming environments and consumed over 1.4bn hours of streamed content between H2 2021-22.

Download the full report for?insight into consumers’ viewing habits over the past 12 month, and?what they mean for advertisers here.

We recently released a new TV Advertising Engagement Study in collaboration with?VERVE?to help advertisers uncover ad engagement across different TV platforms in Australia. The study found that Aussie TV viewers of free ad-supported streaming TV (FAST) & AVOD services are the most engaged group with advertising compared to linear or other streaming platforms.

You can download the full report here.

Luke Carmichael, Head of Advertiser Partnerships at Samsung Ads Australia - and next to feature in our 'Meet The Team' series.

Luke's responsibilities include nurturing client-partner relationships - and he's not shy about voicing his goals for the year. "Growth! For our advertising partners, our business, and also personally."

You can learn more about the Samsung Ads Australia team here.

Congratulations to?MediaCom Australia?and?Finecast?for winning the first ever CTV campaign of the year category at the?B&T?Awards.?Samsung Ads?created and presented this award to showcase the very best in CTV.

Alex Spurzem, Samsung?Ads ANZ General Manager,?explains how Samsung Ads work, what they can offer the New Zealand market, and how the landscape is evolving.

Find out more about how Samsung Ads can provide advertisers with a holistic view of what happens on Samsung Smart TVs here.

Want the latest and greatest news from Samsung Ads delivered directly to your email? Get more tips on how to navigate and succeed in the changing?TV landscape by signing up to the Samsung Ads Spotlight edition?here.