Samsung Ads APAC - Monthly Newsletter May

Experience the future of TV at Cannes in Cairns 2023! We're connecting consumers and brands in entirely new ways—meet us there for a sneak peek of our latest innovations and viewership insights on the new era of streaming.

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According to the FICCI-EY report?‘Windows of opportunity - India’s media & entertainment sector maximizing across segments’?launched this week, content and data consumption levels have reached monumental proportions by global standards.

Mr?Shailesh PATHAK, Secretary General, FICCI said "In 2030, when India will be the 3rd largest economy, the Indian Media & Entertainment sector will be one of the largest in the world."

Samsung Ads India, was proud to be able to contribute to the report to talk about the explosive growth of Smart TV adoption:

- 89% of all time spent on Samsung Smart TVs is within streaming environments

- Time Spent in ad supported streaming video is outpacing subscription growth in India

- Over 2.7 Billion App Opens on Samsung TVs in India in 2022

You can download the full report here.

100 - The Magic Number!

Consumers can now enjoy 100 unique, premium channels on Samsung TV Plus in India, Samsung’s own free ad-supported streaming TV (FAST) service.

ZEE News?and?Times Now Navbharat?are just some of the new channels to have arrived. Want to see which others are joining them - and what this says about the rapid growth of Samsung TV Plus in India?

Continue your reading here for more information.

What is ACR?

ACR, or automatic content recognition is a type of data technology that identifies content played on a digital media device. ACR technology enables recognition of content being played on devices by matching video visuals to a similar source. This all happens automatically on the device at the “screen” or “glass level” in a deterministic and privacy compliant way.

Samsung Ads?first party data, powered by ACR technology, brings many benefits to the whole TV ecosystem including viewers, broadcasters, publishers and advertisers.

Contact us to hear more about the benefits of ACR and how you can utilise it for planning, optimisation, targeting and valuable insights.

New research by Samsung &?VERVE?found that 4 out of 5 Indian consumers are willing to watch ads in exchange for free content. Free ad-supported streaming TV (FAST) services are thriving in the region - and this is a stepping stone for improved audience segmentation.

But why does this matter for advertisers?

The increased availability of FAST channels in India - coupled with greater Connected TV (CTV) penetration - allows advertisers to leverage contextual ad placement to easily reach highly engaged audiences in lean-back environments.

This article, featuring contributions from?Prabhvir Sahmey, Senior Director at Samsung Ads India, delves deeper into the world of FAST.