Samsung Ads APAC - April Newsletter

BREAKING NEWS. ABP Network will launch six TV news channels on Samsung TV Plus India, Samsung's free, ad-supported TV service including; ABP News, ABP Ganga, ABP Asmita, ABP Sanjha, ABP Majha, and ABP Ananda.

Kunal Mehta, Head of Business Development for Samsung TV Plus India said "We are excited to welcome ABP Network's channels to our platform. Samsung TV Plus is committed to providing its viewers with a wide range of content choices, and this partnership with ABP Network is a testament to that commitment. We believe that our viewers will appreciate the quality and depth of ABP Network's programming, and we look forward to a long and successful partnership with them."

Read more here.

Did you know that Australia is expected to be one of the top 5 FAST markets globally by 2027?

Gavin Bridge, Variety joined Samsung Ads on stage to talk about the four generations of FAST evolution in the states and the three pillars of free ad-supported streaming TV:

1. Content

2. Distribution

3. Advertising

Want to know more about the opportunity for FAST in Australia? Watch our video here.

Over 40 Agency Sessions and 800+ attendees.

What a way to cap off our CTV23 Masterclass sessions across ANZ. Thanks to the teams in Melbourne for some insignful discussion and great conversation.?

Next Stop India! ?

It turns out the ‘small screen’ packs quite a punch - or so says Prabhvir Sahmey, Senior Director at Samsung Ads India.

Prabhvir has penned a piece discussing the growing role of Connected TV (CTV) and how this can be effectively leveraged by advertisers. He believes that “with the accessibility of CTV, marketers have the opportunity in 2023 to redefine their strategies for the biggest screen in the house and think beyond linear or SVOD in isolation as they once did.”

Interested in Prabhvir’s tips for capitalising on CTV’s potential?

Read the full article here.

With only one week to go until e4m’s Connected TV Conference, now is the perfect time to get excited for Vikram Chande’s spotlight session!

Our General Manager & Sales Lead at Samsung Ads India will be hosting ‘How to use data to bolster your CTV advertising strategy’. This discussion will focus on such key talking points as:

* How to guarantee incremental reach on CTV

* Using data to provide insights into consumers’ viewing behaviours

You can check out the day’s agenda in full here.

Want to read more?