Samples Plus delivers measurable ROI

Case Study: Maximizing Market Reach through Samples Plus fax solicitation program for an International Wound Care Company

In 2023, an International Wound Care company sought to expand their market share in Australia by leveraging the power of physician sampling to General Practitioners (GPs). Their objective was to encourage patient referrals and subsequently drive increased sales in pharmacies across the nation. The company chose to collaborate with Market Reach, a renowned marketing solutions provider, and participate in the leading industry sampling program, Samples Plus, in Australia.

Challenge

The primary challenge was to enhance brand recognition and stimulate sales in local pharmacies through strategic sampling to GPs. The company aimed to achieve measurable sales uplifts and optimize their return on investment (ROI) through this marketing initiative.

Approach

The company decided to engage in the Samples Plus fax solicitation program, marking their first-time inclusion. During the participation month, they witnessed an exceptional 90% response rate from the GP audience.

Results

The company conducted a comprehensive data analysis post-campaign, which revealed tangible and measurable results that demonstrated the campaign's success:

Increased Brand Sales at Local Pharmacies: The campaign led to a notable increase in brand sales at local pharmacies, amounting to over $200,000.

Expanded Brand Sales in Untapped Geographical Territories: The initiative opened up new market territories where the brand had not previously made any sales, expanding their reach and customer base.

Boosted Brand Sales in Non-Sample Driven Marketing Areas: The campaign demonstrated its effectiveness by increasing brand sales in regions where past non-sample driven marketing initiatives had taken place.

Augmented Brand Sales in Areas with Active Sales Force: The campaign synergized with an active sales force, resulting in boosted brand sales in regions where there was already a sales presence.

Conclusion

The campaign's exceptional ROI and the successful achievement of sales uplifts validated the strategic approach of leveraging the Samples Plus program. The company expressed immense satisfaction with the outcomes and has chosen to continue their partnership with Market Reach for future strategic campaigns within the Samples Plus framework. This case study underscores the effectiveness of targeted sampling initiatives and the importance of strategic partnerships in maximizing brand reach and driving substantial business growth.

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