Sample of Feasibility Report for Chinese & Italian Pasta Restaurant in Islamabad.

1. Executive Summary

Restaurant Name: Chinese & Italian Pasta Location: F7 Markaz, Islamabad Seating Capacity: 100 seats Cuisine: Chinese and Italian Pasta Dishes

This feasibility report evaluates the potential for opening a new pasta restaurant in F7 Markaz, Islamabad. The report includes market analysis, menu design sample, equipment requirements, kitchen and floor plan, and a financial overview.

2. Market Analysis

2.1 Location Analysis

F7 Markaz is a bustling commercial area in Islamabad with a high foot traffic due to its proximity to offices, shopping centers, and residential areas. It is a prime location for a restaurant targeting both lunch and dinner crowds.

2.2 Target Market

• Primary Target: Young professionals, families, and students who frequently visit F7 Markaz.
• Secondary Target: Visitors from other cities during summer vacations ?looking for diverse dining options.

2.3 Competition Analysis

Competitors in the area include a mix of fast food chains, local eateries, and fine dining restaurants. However, there are few establishments specializing in both Chinese and Italian pasta, providing a niche market opportunity. Competitors weakness and strength must be checked diligently.

3. Menu Design

3.1 Sample Menu with hypothetical prices

Chinese Pasta Dishes:

1. Chicken Chow Mein Description: Stir-fried noodles with chicken, vegetables, and savory sauces. Price: PKR 800
2. Beef Lo Mein Description: Soft noodles with tender beef slices and mixed veggies. Price: PKR 950
3. Shrimp Mei Fun Description: Thin rice noodles with shrimp and a blend of spices. Price: PKR 1200

Italian Pasta Dishes:

1. Spaghetti Carbonara Description: Classic Italian pasta with bacon, eggs, and cheese. Price: PKR 750
2. Fettuccine Alfredo Description: Creamy Alfredo sauce with fettuccine noodles and parmesan. Price: PKR 850
3. Penne Arrabbiata Description: Spicy tomato sauce with penne pasta and chili flakes. Price: PKR 750

Desserts:

1. Tiramisu Price: PKR 450
2. Mango Pudding Price: PKR 400

Beverages:

1. Fresh Juices Price: PKR 350
2. Soft Drinks Tin Price: PKR 180

Menu pricing is based on ingridents cost+ other overhead expenses + profit %.

4. Equipment Requirements

4.1 Kitchen Equipment

• Cooking Ranges: 4-burner gas stove, oven, and griddle
• Refrigeration: Walk-in Chillers (optional), deep freezers
• Preparation Equipment: Food processors, blenders, mixers
• Storage: Shelving units, ingredient bins etc
• Dishwashing: Commercial dishwasher if possible, double sinks

4.2 Dining Area Equipment

• Furniture: 20 tables with 4 chairs each, 10 bar stools and fixed booths
• Air conditioners according to space requirement
• POS Systems: 2 terminals with receipt printers
• Decor: Themed decor elements for a cozy ambiance according to floor design and colour scheme.

5. Kitchen and Floor Plan

5.1 Kitchen Plan

• Cooking Area: Centrally located for easy access.
• Prep Stations: Separate stations for meat, vegetables, and pasta.
• Storage Area: Near the kitchen for ingredients and dry goods.
• Dishwashing Area: Adjacent to the kitchen for efficient workflow.
• Proper grocery store is very vital.

5.2 Floor Plan

• Entrance: Welcoming entryway with waiting area.
• Dining Area: Open layout with 25 tables, arranged to ensure comfortable spacing.
• Bar Area: Small bar section for beverages and mocktail drinks.
• Restrooms: Located at the rear, accessible from the dining area, separate for ladies and gents.
• Staff Area: Cafeteria and changing room with washrooms for employees.

6. Financial Overview

6.1 Initial Investment Heads

• Lease Deposit and construction: PKR
• Kitchen Equipment: PKR
• Dining Area Setup: PKR
• Initial Inventory: PKR
• Working Capital: ??
• Total Initial Investment: PKR

6.2 Operating Costs

• Monthly Rent: PKR
• Utilities: PKR
• Staff Salaries: PKR
• Raw Materials also called Food cost: PKR
• Direct Operating Expense: PKR
• General & Administrative Expense: PKR
• Repair & Maintenance cost: PKR
• Marketing: PKR
• Miscellaneous: PKR
• Total Monthly Expenses: PKR
• Proper P/L to be made. With amount as well as with percentage.

6.3 Revenue Projections

• Average Guest Check: PKR
• Daily Customers: No of guests
• Monthly Revenue: PKR
• Monthly Profit: PKR

These are the main KPI ( key performance indicators) of Revenue.

Note: If food cost is below 40% and other overhead expenses variable & fixed are below 35% then 25% profit can ?be made. Its management ability to control food cost and other variable expenses that maximise profitability.

7. Conclusion

The Chinese & Italian Pasta restaurant in F7 Markaz, Islamabad has significant potential due to its prime location, unique offering, and targeted customer base. The projected financials indicate a profitable venture with room for growth and expansion.

Appendices

A. Sample Floor Plan

• ?Attach diagram for detailed layout.

B. Detailed Equipment List

• Attach spreadsheet for comprehensive kitchen and dining equipment.
• Attach detail staff list department vise along their salaries.

C. Marketing Plan

• Outline proposed marketing strategies to attract customers.

This sample -feasibility report outlines the essential components needed to launch and operate a successful Chinese & Italian Pasta restaurant in Islamabad. Further detailed planning and adjustments can be made based on the real-time market feedback and operational insights.

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