???????? ?????? ???????? ???? ???????? ???? ?????? ?????????????? ?????? ???????????????????? - ?????? ?????? ???????????????? ?????? ????????

The appeal with cracking the code to paid advertising is the fact that you'll never have to be on the chase for coaching clients again. ???♀???♀???♀

Instead, a ?????????????? ???????????????? ???????? ???????? ???????????? ?????? ?????????? to find qualified clients FOR you. ??

So all you have to worry about is being fully booked and delivering epic results for your clients. Sounds nice, right? 

???????????????? ???????? ???????? ???? ????????-?????????? ?????????????? ???? ????????????. ?????? ??????????????. And this is where people run into trouble. 

You see, ???????? ?????????????????? ???????????? ???????????????? ?????? ?????????? ?????? ??????????????. And so it's tempting to try different things like:

-- running ads to a ManyChat set-up

-- starting a Facebook group

-- setting up Clickfunnels, landing pages, scheduling links, the list goes on

It's great when these things work. But the problem is, ???????? ???????????? ??????'?? understand ?????? ?????????????????? ??????????. 

? It's not ManyChat that helps you convert prospects into clients. ?

ManyChat, Facebook ads, groups, Clickfunnels - ?????? ???? ?????????? ???????????? ?????? ???????? ?????????? ???????? ???? ?????? ???? ?????????? ???????????? ?????????????? ?? ???????????? ??????????????. 

It's an art and a science - meaning, there's a right way and a wrong way to do this. And employing creativity helps too. 

But if you don't know how to engineer a Client Journey, none of the tools will help you. 

You can blame Facebook for rising click costs. And low quality leads that don't buy. And blame ManyChat for limiting your broadcasts. 

???????? ?????????????? ?????? ?????????? ???? ?????? ???????? ???? ?????? ?????????????? ?????? ?????????????????? ?????? ?????????? ?????? ????????????????.

In other words, trying new tactics without the strategy will keep you spinning your wheels. 

So, before you use any tools, like Facebook ads, let's talk about the strategy behind a highly-converting Client Journey. 

First, we have to ???????????????????? ????????????'?? ???????????? ????????????????. 

Most funnels are designed in a linear fashion, like this:  Ad>ManyChat>Lead Magnet>Autoresponder. All while almost no one behaves in a linear way. ??

People are dynamic, and with all the different devices and platforms at our fingertips - ???? ???????? ???? ???????????????? ?????? ???????????? ???????????????? ???????? ?????? ?????? ???????? ??????????????. As well as where they are on their journey with you. 

A practical way of doing this - is to consider the different buckets that your prospects fall into - and meet them where they are. 

??????? ?????????????? ?????? ???????????????????? ???????????? ???? ???? ?????????????????????? ????????????, ???????????? ???????????????. You might have heard of him. He talks about different levels of awareness of your audience, and THIS is at the core of every successful ad campaign ever created. 

Let's break it down. Here are the awareness buckets that your prospects fall into:

???????????? ??: prospect doesn't know who you are, what you do, or what you can do for them. This encompasses most people on the planet and all of your cold traffic on the internet. 

???????????? ????: prospect has seen your content at some point, preferably recently, and have an idea of what you do - but they don't have a good reason to be interested in your offer...yet. 

???????????? ??????: prospect know exactly what you do and how you can help them - but not convinced that NOW is the time to take you up on your offer.  

Each one of these buckets requires a special type of treatment from you. They care and respond to different things. They have different objections. So your message to each bucket needs to cater to that audience. 

???????? ???????? ???? ???? ???????? ????????????, ???????????? ?????? ????????????????, ???????? ?????? ???????????? ???? ?????? ????????. ?? 

If we're talking about a new ad campaign - you're speaking to Bucket I audience and here's what you need to do to move them, gently but urgently, to the next level:

 ? #1. Communicate Credibility 

 ? #2. Establish Authority

 ? #3. Elicit an Emotion

 ? #4. Give it (the emotion) something to do

From there, ?????? ???????? ?????? ?????????? ???? ?????? ???????????? ?????????????? ???????? ?????????????????? ?????? ?????????????????????????? ???? ???????? ????????????????. ??

Remember, the ad is just an entry point - just talking to the first bucket of people. 

The rest of the Journey is just as important, and ????????'?? ?????????? ?????? ?????? ???????????? ?????????? ?????????? - ???????? ???????????????? ????????'???? ???????? ?????????????? ?? ?????????????? ?????? ?? ????????????????.  ??>> ??

If you're still here and reading, what's your most pressing question when it comes to getting coaching clients online? 

Getting more qualified leads? Having fruitful sales conversations? Charging high-ticket? Fulfilling a high-ticket coaching service? 

 ???????? ???? ???????? ????????’?? ???????? ???????????????? ?????? ?????? ?????? ??'???? ???????????? ???????? ?????????????????? ???? ?????? ???????????????? ???? ???? ?????????????? ????-?????????? ???????? ???????? ???????? ???????? ??????.  ??

P.S. ???????????? ?????????????? ???????????????? ?????????????? ?? group is launching this month where we'll dive DEEP into concepts of advertising, engineering Client Journeys, sales psychology, and buyer behaviors in a sophisticated market (fitness coaching). ???? ?????? ???????? ???? - ?????? ???? ???????? ???? ???????? ?????? ????????????????.