?? ?????????????? ???????? ?????????????? ?????????????? ?????? ?????????????? ?????? ???????? ???????? ?????????? ?????????????? ??????????????

?? ?????????????? ???????? ?????????????? ?????????????? ?????? ?????????????? ?????? ???????? ???????? ?????????? ?????????????? ?????????????? (& ??????? ???? ???? ??????????????) 

It'd be nice if you didn't have to pump out a ton of content to get coaching clients. 

Most people are just throwing stuff on the wall and seeing what sticks. ?

But it is the writing of the content that's so painful? ???? ?????? ???????? ???????? ??????'???? ?????? ???????????? ?????? ???????????? ???????? ?????? ???????? ??????????????? 

I find that most people get discouraged, NOT because they're tired of writing or creating, but because they're tired of treading water and not seeing any results. 

I mean, ???? ?????? ???????? ???????? ???????? ?????????? ?????????? ?????????????? ????????-?????????????? ?????????????? ???????? ?????????? ???????? ?????????????????? ?????? ???????? ???? ???????? ???????? ?????? - ?????????? ???? ???? ???? ?????????????? ???? ?????????? ?? ???????? ???? ?????? ?????? ????????? 

Don't think so. So let's see how to make it all worthwhile before you sit down to write another post. ??

? ???????????? #??: ??????'???? ?????? ???????????? ???? ???? "?????????????????? ??????????." 

Giving away free content with the hopes that people will flood your inbox wanting to work with you... is kind of like standing on the street corner with one of those notepads, asking people for "2 minutes of their time to save planet Earth." ?

They might want to save the planet, but not right now and not with you. So they smile apologetically, pretend they're on the phone, and keep walking.

People do this with your content all day, except they don't even feel bad. 

My point is, if all it took to get clients was sharing helpful tips on how to lose weight and build muscle - all marketers would be retired on a beach somewhere. 

??Value content has its place, but ????'?? ???????? ?????? ?????????? ???? ?????? ???????????? ???? ???????????? "??????-????" ???????? ?????????????????? ??????????????. (you'll have the full picture by the end of this post, so keep reading).

? ???????????? #??: ???????? ?????????????? ???? ?????? ?????????? ???? ???????? ????????????'?? ??????????????????. 

You've probably heard the phrase "???? ??????'???? ?????????????? ???? ????????????????, ??????'???? ?????????????? ???? ???? ??????" - and it's true. 

Knowing your avatar goes beyond knowing their demographics - like their age, gender, how much money they make, and how many pounds they want to lose. 

???????? ???????????????????? ?????????????? ???????? ?????? ?????? ???????? ?? ????????????'?? ?????????????????????????? ?????????????? - like their values, their beliefs about themselves, and their perception of who you are and what you represent. 

It's nuanced, and it's ever-changing. It takes time to nail this down. 

??????????????, ?????? ?????? ???????? ??????????????'?? ?????????????????? ???????? ?????????? ?????? ???????????? ???? ?? ??????????. Someone who knows the different types of avatars in your market, what drives them, and how to leverage that information.

The questions to ask yourself are, ?????? ???????? ???? ?????? ???????? ???????? ????????????????? Their pains? Desires? What drives them? 

And, most importantly, how YOU fit into the picture of helping them achieve all of those things?

My guess is, a lot of people will talk about understanding their market, but few actually go through the steps of getting to know their avatar on a deep level. 

(There are great frameworks that help you do this well - topic for another post)

? ???????????? #??: ??????????????????, ????'?? ?????? ?????? ??????????????; ????'?? ?????? ??????????????????. 

There are just a few people on this earth whose advice I'll listen to no matter what. I might not always follow it, and it might not even be good advice - but I'll give it serious consideration.

It's because these people have earned a place of trust with me - ???? ?????????? ???????? ?????????? ???????? ??????????. 

Notice: the value has nothing to do with the advice itself - and everything to do with my respect and trust in this person. 

??Same goes for your prospects. ???? ?????? ???????? ???????? ?????????????? ???? ????????, ??????????????????, ?????? ???????????? "??????-????" - ?????? ???????? ?????????????????? ?????????? ?????? ?????????????????????? ???????? ???????? ????????????????. 

This is where value content plays a role, but only when done right. 

The problem I see is that ?????????????????????? ?????????? ???????????????? ?????? ???? ???????? ?????? ???????? ???????? ???? ????????????????. And most people don't have the patience or the vision for it. They want to skip this step and jump straight into selling...

A good way to see if you have cultivated trust with your audience is to pitch an offer and gauge the response. People will either:

a) ignore your offer, smile apologetically and keep walking, or

b) feel excited at the prospect of working with you and have a bit of FOMO if they don't raise their hand

If you're reading this and thinking, "oh shit, I do this" - just know that you're in good company because we've all been there at least once.

???? ???????? ???? ???????? ???????? ???? ?????????? ???????????? ?????? ???????????? ?????????? ?????????? ???? ?????? ????????????. 

Of course, it helps to follow a proven framework - but even then, there's always room for error and testing. 

P.S. By the way, I'll be inviting fitness and health coaches to ???????? ?? ?????????????? ?????????? where we'll talk about these types of topics in depth. 

???? ??????'???? ?? ?????????????? ?????? ???????????? ???????????????????????? ???????? ?????????????????? ?????? ???????????????????? ?????? ?????????? ????:

?????????????????????? ???????? ?????????????????? ???? ???? ???????????? ???????????????? ?????????? (using a proven blueprint that worked for me and a number of my clients)

?? attract quality clients using organic and paid traffic strategies (????????????? ???????????????? ???????? ???????? ?????????????? ?????? ???????? ???? ?????????????? ???? ???????????? ???????????????????? ???????????? ???? ???????? ?????????????? ????????)

?? build your business the right way - ???????????????????? ???? ?????????? ?????? ??-??????????????+ ?????? ????????

?? ?????????? ?????? ???????????????????? ???????????? ???????????? “??????-????” and how to build highly effective client journeys 

?? learn how to deliver great results and generate epic case studies with online clients

Then send me a DM, and ??'???? add ?????? ???? ????? ???????????????? ?????? ????? ?????????? ??????????? ???????????? ???? ???????????????? 2020.