The same, but stronger

As we continue to push into 2025, MAGENTA is proud to unveil our latest initiatives designed to drive lasting social and behavioural change on a global scale. With a deep commitment to innovation, research, and community empowerment, we are more determined than ever to create impactful solutions that address some of the most pressing?issues around the world.

Who are we? MAGENTA is a social and behavioural change and human-centred design?consultancy with a diverse portfolio of services, each tailored to help our partners—from governments and media to grassroots organisations—design, implement, and sustain positive change. In 2025, we’re building on our existing offering and expanding our reach through our five core service lines:

• MAGENTA Lab: Our research and experimentation hub, where we push the boundaries of what’s possible. Through rigorous testing and analysis, we uncover fresh insights into social behaviours, using evidence to create more effective solutions. In 2025, we will expand our research capabilities, bringing innovative tools and methodologies to better understand the challenges faced by communities worldwide.
• MAGENTA Design Practice: We’re experts in co-designing solutions that resonate with our partners at every level—whether it’s government, local communities, or the media. By combining partner?input with behavioural science, we create bespoke, tailored solutions that address the root causes of complex issues. In 2025, we'll be strengthening and expanding our collaborative design processes?that ensure every voice is heard and every solution is built with maximum impact in mind.
• MAGENTA Campaign Studio: Our creative campaigns are designed to engage and inspire. From concept to execution, we craft comprehensive, high-impact campaigns that drive awareness and change. In 2025, we are evolving this service line to include new digital strategies, enabling us to engage a wider audience through innovative online platforms and social media channels.
• MAGENTA Implementation Hub: We don't just design change - we're the ones that make it happen on the ground. Our Implementation Hub is where theory meets practice, ensuring that the solutions we design are delivered on the ground. Through our field-based teams, we bring our strategies to life, working directly with communities to facilitate meaningful, sustainable transformation. Based in the Global South and utilising our strong local networks, we're reaching even more communities in 2025, deepening our impact.
• MAGENTA Academy: Empowering organizsations through knowledge and capacity-building is at the heart of what we do. Through our Academy, we provide training, resources, and support to strengthen local skills and expertise, ensuring that change is not only sustainable but also locally driven. We've trained over 2000 people and we offer both introductory courses and more bespoke courses tailored to project and team needs.

At MAGENTA, we’re not just imagining a better future—we’re building it, one solution at a time. In 2025, our commitment to innovation, collaboration, and social impact will continue to guide everything we do. We're excited to work alongside you as we continue to realise our mission - create a world where people are empowered and make the best choices for a safe, healthy, and prosperous life.

Starting the year with resilience

With the recent challenges and seismic shifts we've been facing in the development sector, it's more important than ever to stay focused on the life-saving work we’re doing.

At MAGENTA, we’re driven by a commitment to creating real change, no matter the obstacles. Every solution we design and campaign we launch is a step toward building stronger, more resilient communities. Although we're moving through a challenging moment in our path to building a brighter, more prosperous future, we're also excited to be expanding into new countries and regions. Our recent project in Poland is our first in Europe, and we're excited to get started with work in Burundi. The impact we make in empowering people and transforming behaviours is what keeps us moving forward. Just recently we've been in Poland implementing a workshop around engaging with Ukrainian refugees in and around collective shelters. Read more about it here.

First Latin America Digital Defenders Summit, Mexico City, Mexico

This month, our Senior Programme Manager Paola Gonzalez-Rubio represented MAGENTA at the?1ra Cumbre Latinoamericana de Defensoras Digitales?at the Senate of the Republic in Mexico City.

Paola participated in a panel organised by UNFPA titled?"Un Click Contra La Violencia: Acciones Para Estar Seguras en Internet"?(One Click Against Violence: Actions to Stay Safe on the Internet). The discussion brought together national activists and regional UN representatives to explore the progress and challenges women face in living free from online violence.Paola shared key insights from our digital violence project, highlighting the importance of a behavioural approach and the potential for engaging men in creating solutions to digital?violence.

Read more on the summit here.

MAGENTA Impact Corner?

The true extent of sexual violence against children is likely underreported due to the stigma surrounding these cases.

To address this, MAGENTA, in collaboration with UNICEF Burundi and the Ministry of National Solidarity, Social Affairs, Human Rights and Gender, is conducting groundbreaking research to better understand the social norms that contribute to and can prevent such violence, as well as the barriers to accessing support services.

Last month, Siri-Christine Mobekk and Giulio Vialetto traveled to Burundi to train local moderators, pilot interview tools for accurate and sensitive data collection, and present the project to key national stakeholders. This marks the first study of its kind in Burundi, and the strong interest shown during this visit underscores the urgency of tackling this issue. We’re excited for the insights this research will provide, with the findings?driving?real change in children's protection and Burundi's national development.

MAGENTA Resource Box

Are you looking to power up your drive for meaningful change?

We’re thrilled to share a must-read resource for anyone looking to strengthen their advocacy efforts!

We've been reading this insightful article by Ann-Murray Brown,?"How to Use Theories of Change as Advocacy Tools,"?which explores how theories of change can be leveraged to create more effective advocacy strategies. Whether you’re working on social impact initiatives or seeking to strengthen your advocacy efforts, this article provides practical tools and strategies to guide your work.

Read the article here!

MAGENTA Academy

Enrol in MAGENTA Academy

Are you and your team?interested in learning more about SBC and how to apply its principles to your projects? The MAGENTA Academy is our training and capacity-building institute where we up-skill our partners on SBC theory and practice.?

Download our brochure?to learn more.?

Take a look at what people are saying:?

I am leaving the SBC in a Day course feeling thankful, and illuminated but mostly with a lot of knowledge! ?- SBC in a Day participant, Mexico

This is the first time l've been part of a comprehensive SBC training. Great that it goes through the building blocks, the theoretical concepts but also clear practical exercises that help to clarify and apply this to the real world. - UNICEF Asia Pacific Region?

SBC fun fact of the month!?

Studies show that incorporating humor into messages can increase engagement by up to 70%!

Humour breaks down barriers, makes tough topics easier to discuss, and helps people remember key messages—proof that sometimes, a little laugh can go a long way in making lasting change!