Samba TV's Commitment To You
Dear Partners,
As the world grapples with the unprecedented impact of COVID-19, I wanted to take a moment to reach out to share how Samba TV has mobilized our global team to continue serving as your trusted partner during these uncertain times. Like many in our industry, Samba TV has enacted a worldwide work-from-home policy this past week. We have experience as a distributed organization operating across multiple continents already, and our cloud-based business practices enable the transition to a fully distributed work environment with minimal disruption.
Our team remains engaged and focused on providing the insights and analytics necessary to support your business in the weeks and months ahead. As COVID-19 news unfolds, the way we live as humans is undergoing dramatic change. With the closing of physical venues, businesses, schools, sporting events, music events and other social distancing measures, communities around the world are undergoing unprecedented change. While we have had the privilege of sharing our insights with many of you in the past, we will double down on those efforts now, particularly as entirely new consumer behaviors are forming.
While the cultural reaction is still early, the initial data we are seeing paints a complex consumer picture of the increasing importance of home entertainment and information presented on television. In the weeks ahead, television will be our window into the world of breaking news, as well as a much needed source of inspiration, entertainment and education. Consumer behavior and viewership patterns are shifting as millions of college students are released from campuses, as well as millions of adults now working from home or providing care for loved ones including the elderly or children released from schools.
As these shifts continue and we turn more than ever before to the connected screens in our lives to better understand and stay engaged with the world around us, please know that our entire team is humbled by your partnership and committed to helping your business with the data and insights necessary to adapt to the new realities of our time. In the coming days, we will be sharing our analysis into the impacts these shifts are having on the broader market.
Should you need anything during the next few weeks, please do not hesitate to reach out to your Samba representative or to me personally. We are here for you and ready to support your business in any way we can. While the forces of nature compel us towards more physical distance, we are always here to share insights that we are gathering from our position at the heart of television, a platform that we believe will become more important to connect humanity and our communities in the coming months.
Thank you for your trust and partnership.
Ashwin Navin