Sam Altman Was Right!
I’ve read several articles and posts from pricing professionals arguing that Sam Altman was wrong to set ChatGPT Pro’s price at $200/month. These pricing folks are far too critical.?
Here is what’s great about what Sam did. He did something. Nobody knows the perfect price. The AI market is changing rapidly. The perfect price (and package), if it exists, will change rapidly too. So he took action.
Sure, he could have spent several months doing market research. But the market could have changed by the time they implemented it. He could have concocted a complex pricing and packaging portfolio that would be obsolete quickly.?
He DID SOMETHING. He did it quickly. He is learning from his marketplace. Nobody knows where AI is going, or even how best to price it, but Sam is testing. With his new price and package, he is probably winning many heavy users, which he will learn from.?
ChatGPT reminds me of Amazon in its early days. Profit didn’t drive its decisions; penetration drove Amazon. The same seems true with ChatGPT. It can’t win the AI market if it doesn’t learn about it.?
What lesson should you take from this post? DO SOMETHING. Don’t bet your company, but keep experimenting. You don’t know everything about your market. You will be shocked by what works and what doesn’t. But you never learn anything if you spend too much time debating in a conference room.
Share your comments below.
Now, go make an impact!
CEO / Founder at QiiQ Healthcare
2 天前Oh Yeah!! I totally agree. And I know personally how easy it is to pontificate forever and not do something. And yet in digital, it's so cheap to make changes.
CEO Ibbaka Performance - Leader LinkedIn Design Thinking Group - Generative Pricing
1 个月I think this whole thing has been exaggerated. In fact OpenAI has done pricing research (if one is in their Discord channels one sees signs of this including what is clearly Van Westendorp studies), applies its own AIs to questions on price (if you have access to o1 you can do this yourself) and is shaping a lot of the conversation on how AI gets priced (by pricing reasoning tokens for example).
IT LEADER ? SENIOR LEVEL MANAGEMENT ? ? Machine Learning ? Cloud Solutions ? Python ? Acquisitions & Mergers
1 个月I agree
Crecimiento de Ingresos | Experto en Estrategias Go-to-Market y Oportunidades Multicanal | Líder Transformacional para la Comunicación de Valor | Orientado a Datos y Resultados, con enfoque en la Rentabilidad Sostenible
1 个月I agreee, the pricing strategy for ChatGPT will be effective if they are prepared for quick adjustments. In this cases initial offerings are usually far from perfect. It is very difficult to set an initial price for such an innovation is better to just go to market and learn fast from it.
Growth Strategy Consultant; Advisor to Technology, Private Equity and Venture Capital Companies.
1 个月A price ending in zeros implies “ask for a discount.”