Saluting Independent Businesses
Rosie Paulsen
Commissioner, Business Strategist, Multi-Published Author, Speaker & Medicare Insurance Broker
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Thank you Florida Women Magazine for the Salute to my Twenty Year Career
Rosie Paulsen is a native of Ecuador who came to the United States as a teenager to live
the “American Dream.” She is a public speaker and business strategist trailblazer who, with her husband Scott Paulsen , owns S&R Services , a company that brokers Medicare coverage for people all over Florida and the United States.
In June 2024, The Laker/Lutz News named her one of the “50 Most Dynamic Women” in the Tampa Bay Area.
She didn’t have the institutional knowledge other entrepreneurs often have, but she has
what she refers to as #?eque—or resilience—that made her determined to succeed.
She has built three thriving, successful, and profitable businesses, all on a bootstrap budget
simply because she refused to quit. Now, she mentors other business professionals and
female entrepreneurs about how to go after their dreams. She leads Masterminds based
on the concepts she discusses in her book, ?eque: The Mindset to Get What You Want.
She is a Leadership Tampa Bay (LTB) Class of 2023 graduate. LTB’s mission is to engage
its members with businesses and community leaders to enhance knowledge of regional
assets and issues. She is also an appointed commissioner to the Florida Commission on the Status of Women (FCSW) by Commissioner of Agriculture Wilton Simpson
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