Salient Global Announces Addition of Hydrate, Human-Centric Loyalty Agency, to Its Network
In this edition, loyalty agency Hydrate joins the Salient network, Lyft's Head of Brand Social Media and Influencers shares how she's driving results, and (ICYMI) Salient welcomes award-winning communications agency Candor into its group of companies.
Let's jump in.
Salient Global Announces Addition of Hydrate, Human-Centric Loyalty Agency, to Its Network
By Salient Staff
What matters: The addition of Hydrate adds loyalty, CRM, and data-driven marketing experience to Salient’s expanding stable of agencies.
CHICAGO,?May 17, 2023 –?Salient Global announced today that it has added Hydrate, a loyalty agency focused on data-driven, customer-obsessed marketing strategies so that brands can achieve a higher Return on Loyalty. Its addition will bolster other Salient companies’ offerings and services.
Hydrate was founded by Guy Cierzan, whose loyalty expertise spans nearly twenty-five years across the travel, hospitality, retail, and restaurant industries, leading award-winning loyalty and CRM programs for some of the world’s most renowned brands, including Hilton, Wyndham, Amtrak, and more. Joining Guy on Hydrate’s leadership team is Andrew Kelly, who brings years of experience leading clients like American Girl, Stanley Steemer, The Vitamin Shoppe, and others helping them bring their CRM and loyalty experiences to life.
“The role of loyalty and enhanced customer experiences isn’t just important, but it’s become a critical part of today’s marketing reality,” said Bryan Specht, CEO of Salient. “Hydrate’s breadth and depth in the space brings best-in-class loyalty and customer retention marketing expertise to our clients, which expands our growing set of capabilities designed to deliver measurable client growth.”
Everyone Shifts - a timecraft Podcast
S1:E5: Bryna Corcoran on Marketing in the Golden Age of Social Media
By timecraft
What matters: Bryna Corcoran talks to us about Lyft’s social media strategy, connecting through culture with Pete Davidson and why ongoing education is such an integral part of leadership.
Are we in the golden age of social media marketing? What have we learned from the early days of Facebook, Twitter and Google+ (gasp!)?
What’s next and how do we get here? Bryna Corcoran, Head of Brand Social Media and Influencers at Lyft, takes us on a journey of how her team makes social media a success at the second-largest ridesharing company in the U.S.
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Episode highlight
Social media strategy changes every day. How does Lyft stay current? How do brands figure out what works for them in social? Why is Charlie so old?
Check out the full episode on?YouTube
Listen to and subscribe on?Apple Podcasts
(ICYMI) Salient Global Welcomes Award-Winning Agency Candor into Its Network of Data- and Digital-Driven Marketing Companies
By Salient Staff
What matters:?Signing of definitive purchase agreement boosts Salient’s PR, public affairs, social and production capabilities. Candor gains access to leaders in data tech, leading creative and customer experience.
CHICAGO,?April 17, 2023 –?Salient Global announced today it has signed a Definitive Purchase Agreement to add?Candor, a leading marketing communications agency, to its company to enhance its communications capabilities and drive growth.
Candor combines its unique “No Smoke, All Fire” approach with its wide service offerings to help clients solve communications challenges.?
Founded in 2012 by President & CEO Karen Wicker, Candor was born from the drive to create a company rooted in authenticity, transparency, and open and honest communication. A true entrepreneur’s success story, Candor has quickly grown from one employee to 20 and landed blue chip clients such as Walmart, the Choctaw Nation, Devon Energy, Oklahoma City National Memorial & Museum and OU Health.??
“Candor’s world-class capabilities, unmatched values and growth mindset made it clear they were the perfect partner to join our Salient network of best-in-class marketing companies,” said Bryan Specht, CEO of Salient.
Thank you for reading. If you enjoyed this month's edition of?fltrd, be sure to subscribe, share, and like, or leave us a comment below. To learn more about Salient Global, check out?www.salientglobal.com?and get in touch.