Salient Ecommerce Product Page Design Tips to Drive Higher Conversion

Ecommerce is ubiquitous; almost every product is available on e-commerce platform. Imagine you have visited an ecommerce website which doesn’t have proper visual display on product pages. Are you going to stay longer on that site? The answer is definitely a NO, right!

E-commerce development specialists state that the design of your product pages is very important for your e-store and the saying “a picture is worth a thousand words” holds good here. Therefore, large and high-resolution images can work wonder for your e-store by attracting users and driving your sales.

In this article we are going to discuss how you can leverage the benefits of product page optimization. Here are some design tips to showcase your products effectively and maximize the value of product elements on the product page:

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Zoom-enabled and 360 degree view product images

Enabling your audience to think how the product will be if they buy it through your product images is essential to drive sales. That is the reason leading global brands including Walmart and Nike provide their customers full-size zoom level to help them experience sort of original product view. Also 360 degree view of product images fascinates customers by rendering seamless experience to view product from every angle.

Social sharing icons on product pages

Today’s consumers are tech-savvy as well as social! They like to share anything they find interesting with their friends and family or even take suggestions from them before making a purchase decision. If you are not giving them sharing options then you are losing potential marketers. So, keep in mind to facilitate your customers with social sharing options and leverage the moods of your happy customers for promoting your products.

Simple and attractive “Call-to-Action”

In addition to simple, attractive and prominent “Call to Action” buttons you must consider to include “Save for Later” functionality so that your customers can view product delivery details, cart details and more. They would love to have a personalized section wherein they can draw a picture of successful product purchase.

Provide maximum available alternatives

When you get your product page designed, ask your outsourcing ecommerce development agency based in India to provide different attributes such as size, colour, designs and more on the product page. This is because customers feel happy when they are left with multiple available alternatives to choose from. Also remember to include ‘edit cart’, ‘delete a product’ or ‘remove from cart’ functionality to provide customers control while they experience frequent change of mind during decision making process.

Highlight customer reviews and testimonials

Studies show that almost 61 percent of shoppers prefer to see product reviews before making a purchase and around 63 percent consumers shop only from ecommerce stores that showcases customer reviews section. So, never ignore the power of customer reviews and testimonials. They can really work wonders for your e-store!

Summing up

Hope this product page design tips work wonders for your web shop. Do you have any suggestions for product page designs? We would love to know and include that in this list. Please leave your comments below.

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