SALESTECHSTAR NEWSLETTER

SalesTech Quote of The Week

Sales and marketing have been operating on different planets for decades. Alignment between the two functions requires, more than anything, ensuring they have the right tools. The solution is revenue intelligence.

This is the information collected about a web user’s content consumption activities and research behaviors. In a digital world, the view into a prospect’s behavior is often limited to clicks and keystrokes.

– Kevin Green, CMO at Truent

Q&A with the Experts:

When big tech focuses on GTM motions, it often inspires smaller companies to do the same. A recent survey by Pavilion, a community of high-growth Go-To-Market leaders, shows 48% of GTM leaders say Ecosystem-Led Growth or co-selling with partners have received increased focus at their companies in the past year.

– Bob Moore, Co-Founder and CEO at Crossbeam

Top Articles

Signs It’s Time for Your Ecommerce Business to Adopt an ERP

Here’s why sales teams are thriving in the AI era

How have B2B Sales Team Structures Evolved Over the Years?

The SalesStar Podcast

The Modern State of Digital Advertising with Mark Melvin, EVP and General Manager at Mirriad

News of the Week

FlashIntel Introduces Personalized Caller ID Feature to Boost B2B Sales Conversion Rates

CoordinateHQ Raises $5.5 Million Seed Round for Collaboration Platform

Operata Launches AI-powered CX Observability Copilots Fueled by a Trillion Contact Center Data Points

Salesforce Data Reveals Record-Breaking Cyber Week: $298B in Global Digital Sales, $51B in AI-Influenced Purchases

More Than Half of Americans Believe AI Will Improve Customer Service

Autoklose, a VanillaSoft Brand, Launches Autoklose Komposer