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Encouraging cross-functional engagement and cultivating a culture of collaboration is another crucial aspect. CROs should facilitate communication between sales and other departments, helping to bring valuable customer feedback to development and executive teams for collaboration and a shared understanding of market dynamics. Effective teamwork can drive growth and enable the company to adapt more effectively to changing business needs.
Q&A with the Experts:
Reps are overloaded with busywork and tedious administrative tasks as they’ve been trying to solve their challenges by scaling ineffective activities. We believe it’s not about doing more, it’s about knowing the most effective next best action to take, and that can only be done if your systems and data are truly connected. Because Sales Hub is built on top of HubSpot’s customer platform and powered by our Smart CRM, each customer’s data is unified across the customer journey, enabling us to deliver the best, most effective insights.
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