SalesTechStar Daily Newsletter

SalesTechStar Daily Newsletter

                                                   Trending News        

SaaSify Introduces AWS ACE Salesforce Connector to Automate Co-Sell Motion

SaaSify’s no-code Salesforce connector is all set to revolutionize AWS ACE co-sell management and opportunity sharing for ISVs without leaving Salesforce.

SaaSify by Spektra Systems, a trusted platform assisting Independent Software Vendors (ISVs) to efficiently list, optimize, and transact on cloud marketplaces, announces the launch of its no-code Salesforce Connector built for AWS ACE (APN Customer Engagement). SaaSify’s Salesforce Connector enables ISVs to link AWS ACE Pipeline Manager with Salesforce to create, receive and manage co-sell opportunities with bi-directional sync and workflow automation capabilities. Read Now.................


Simpro Group Acquires BigChange

With Acquisition, Simpro Group Enhances its Best-in-Class Global Offering in Field Services Software

Simpro Group, a global leader in field service management solutions, announced the acquisition of BigChange, a Leeds, UK-based pioneer in job management software for the field services industry. This strategic acquisition of BigChange marks a significant milestone in Simpro Group’s journey, further expanding its capabilities while strengthening the depth and breadth of its offering and ability to scale rapidly across not only the UK, but the globe. Read Now.........


SendQuick and Asteria Form Strategic Partnership to Revolutionise Messaging Integration API in Southeast Asia and Japan

This partnership allows customers to seamlessly connect solutions, services, and messaging platforms without requiring complex coding.

SendQuick Pte. Ltd.?(“SendQuick”), a leading unified API platform for messaging services is honoured and excited to announce the strategic partnership with?Asteria Corporation?(“Asteria”) to revolutionise messaging integration. This initial collaboration of?SendQuick.io?with Gravio aims to provide secure, diversified communication solutions to Southeast Asian and Japanese markets, marking the beginning of a broader partnership, with plans to expand into other Asteria products such as Asteria Warp, Platio, and Handbook X.

Read More.............


Attention Raises $14 Million to Augment all Sales Functions with AI-powered Automations

Attention , the platform that transforms customer conversations into actionable insights, announced its $14 million?Series A funding to power its next phase of growth. The investment was led by Alven, with participation from Eniac, 645 Ventures, Aglae, Frst, and Liquid2. The funding highlights the growing demand for Attention’s AI product and solutions as the business saw a 10x revenue increase this year, with customers including Crunchbase, BambooHR, Aircall, and Clay amongst others.

Founded by repeat entrepreneurs and former competitors, Anis Bennaceur and?Matthias Wickenburg, Attention addresses a critical need in the market: enabling revenue teams to unlock and utilize the valuable data hidden in customer interactions. Traditional methods of capturing and analyzing this data are expensive, error-prone, and incomplete. Attention automates this process, offering sales teams a powerful tool to close more deals using the voice of the customer. Read Now...................



                                                               Podcast        

Episode 215: AI, and Emerging Opportunities for Marketers and MarTech: with Heather Blank, SVP GTM Strategy and Partnerships, Iterable

Overall theme of this episode:

Data Activation, AI, and Emerging Opportunities for Marketers in Today’s Evolving Landscape Featuring Heather Blank, SVP of GTM and Partnerships at Iterable

Key topics covered:

  • Current trends in data and marketing technology
  • How evolving martech and AI trends are influencing marketing processes
  • How can marketers align better when sharing and implementing new data driven processes and ideas to boost output


                                                        Must Read        

Generating Quality B2B Sales Leads: Tactics That Matter

Generating leads is one of the most challenging tasks for B2B marketers and sales teams too. While generating sales-ready leads gets difficult day-by-day, it is essential to keep your sales engine running. And in this competitive B2B landscape, the challenge not only lies in lead generation but in ensuring the quality of those leads.

So, how do you achieve your goals of effective lead generation? By leveraging a tailored set of inbound and outbound strategies. But remember, B2B sales leads are beyond the numbers you add in your report. It is about the potential of those leads to become valuable and loyal customers.

Let’s walk you through some of the innovative approaches to generating B2B sales leads, including everything from content marketing to outsourcing. Read Now.................



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